Spykar launches new podcast series to celebrate fashion trailblazers

08 September 2025, Mumbai 

A popular homegrown denim brand in India, Spykar has launched its new podcast series called ‘It’s in Our Jeans/Genes.’ The series celebrates ambition, identity, and pride through engaging conversations with changemakers who are helping to shape India’s narrative on the global stage.

Aligning with Spykar’s mission to celebrate youth culture and self-expression, the series features trailblazers from different industries who share their journeys of staying connected to their heritage while adapting to a modern, ever-changing world. Each episode focuses on themes of resilience, authenticity, and ambition, highlighting individuals who are blending Indian identity with global relevance.

The first episode shines a spotlight on Sujata and Taniya, the sisters behind the brand Suta. Their company has reimagined the saree for a new generation while also empowering over 17,000 artisans across India. Their story showcases a mix of creativity and strategy, tradition and innovation, and personal passion with social impact.

Sanjay Vakharia, Co-founder and CEO, Spykar Lifestyles, says, more than just denim, fashion at Spykar is about identity and the stories that connect the brand with its consumers. The Suta sisters represent the balance of heritage and modernity and reflect the ambition of a new India that thinks globally while staying true to its roots.

Sharing their thoughts on being part of the episode, Sujata and Taniya, Co-founders, Suta, add, more than a clothing label, Suta is about making sarees effortless, joyful, and relevant while supporting the artisans who bring them to life. Spykar’s podcast celebrates the same values that the brand believes in: authenticity, storytelling, and the pride of bringing Indian traditions to the world.

As part of the episode, the sisters took part in a fun DIY styling experiment, pairing denim with sarees to symbolize the podcast’s theme. The unique mix of traditional drape and contemporary denim mirrored the shared belief of both Suta and Spykar in celebrating heritage while embracing modern expression.

With this new initiative, Spykar is cementing its role as a storyteller for the new India - authentic, ambitious, and globally relevant. The podcast is designed to inspire young entrepreneurs, students, creatives, and denim enthusiasts who are defining their own paths today.

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