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• Myntra sells 18 million products during ‘End of Reason Sale (EORS)’

• Myntra signs licensing agreement with Elle

• Myntra signs up new brand ambassadors

• Myntra supports brand partners impacted by second COVID wave

• Myntra takes on Indian fashion e-com market with 'Fwd' launch

• Myntra targets Gen Z shoppers (fashion-forward consumers) with app feature 'Style Cast'

• Myntra targets mass premium with 'DeFacto'

• Myntra teams up with 'The Collective' to launch Luxury Store

• Myntra teams up with H&M for an online shopping event

• Myntra teams up with The Collective to offer luxury brands

• Myntra ties up with Adidas for Team India jersey

• Myntra to add new home products for festive season

• Myntra to be CSKs official fashion partner

• Myntra to Boost Female Workforce in Warehouse & Contact Center Operations for Festive Season

• Myntra to change logo on packaging

• Myntra to focus on ethnic in 2020 festive season

• Myntra to hold 19th EORS from December 9

• Myntra to introduce Zalora’s private labels in India

• Myntra to launch Shoe Express in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'