Lakmē and Péro team up to redefine power dressing for the modern workforce
10 March 2026, Mumbai
Scheduled for March 22, 2026, at Mumbai’s Jio World Convention Centre, the upcoming Lakmē Fashion Week X FDCI Grand Finale marks a significant shift in how beauty and apparel brands are addressing the ‘hustle-to-leisure’ lifestyle.
Lakmē is leveraging its new ‘9to5 Hya Beach Edit’ by collaborating with the craft-centric design house Péro to cater to a demographic that increasingly values functional versatility over traditional corporate attire. This partnership underscores a broader retail trend where premium brands are moving away from rigid formalwear toward "transition-ready" garments that offer both professional polish and holiday-ready comfort.
Merging craftsmanship with corporate utility
The collection serves as a case study in how heritage-led textile innovation can penetrate the high-volume fashion market. Péro’s designer Aneeth Arora has utilized handcrafted Indian textiles to create pieces that emphasize fluid silhouettes and tactile depth, directly contrasting with the structured nature of conventional office wear. Market analysts observe, this move toward ‘restrained luxury’ - characterized by minimalist forms and sustainable textures - is a calculated response to the burnout-conscious consumer. By anchoring the campaign in the ‘I Earned It’ narrative, the collaboration successfully aligns high-end fashion with the psychological needs of the modern working woman, effectively transforming the runway into a commercial stage for lifestyle-integrated apparel and beauty solutions.
As India’s premier color cosmetics and skincare brand under Hindustan Unilever, The House of Lakmē dominates the domestic premium beauty segment. Offering over 1,000 SKUs, the brand blends international technology with Indian consumer insights. Since its inception in 1952, it has consistently pursued growth through trend-led, innovative retail initiatives.
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