Shoppers Stop captures travel retail growth with new campaign launch
16April 2026, Mumbai
Shoppers Stop has unveiled ‘The Travel Edit,’ a specialized retail initiative designed to capitalize on India’s burgeoning travel retail sector, projected to reach $3.21 billion in 2026. This campaign transitions beyond traditional seasonal merchandising by aligning over 500 premium brands with specific destination archetypes, from high-altitude retreats to tropical coastal stays. By integrating apparel, accessories, and beauty under a unified ‘dress code’ philosophy, the retailer is addressing the 13.28 per cent CAGR growth in travel-related discretionary spending.
Performance engineering through premiumization
The launch serves as a critical component of the company’s broader premiumization strategy, which has seen 69 per cent of its product mix shift toward high-margin labels. Despite a challenging fiscal period where profitability was impacted by one-time labor code provisions, Shoppers Stop maintains a robust 9.4 per cent like-for-like growth in its core departmental segment. Travel has evolved into a lifestyle,” notes Kavindra Mishra, CEO, Shoppers Stop. Our curation helps customers redefine how they pack and express themselves across destinations.
This approach leverages the First Citizen loyalty program, which currently contributes to 83 per cent of total sales, ensuring high conversion rates through personalized "Personal Shopper" services.
Established in 1991, Shoppers Stop is India’s premier omnichannel retailer, operating over 110 department stores and a growing network of specialty beauty and value-format ‘Intune’ outlets. The company targets a 10 per cent revenue CAGR through 2027, focused on luxury-leaning metropolitan flagships and a dominant position in the domestic beauty market.
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