Shoppers Stop launches new campaign ‘Pujor Prothom Stop’ for Durga Pujo

30 August 2025, Mumbai 

Shoppers Stop has unveiled its new festive campaign for Durga Pujo, titled ‘Pujor Prothom Stop’ (The First Stop for Pujo). The campaign is based on the idea that every Pujo celebration begins with the act of shopping at Shoppers Stop.

The campaign features a heartwarming TV commercial that follows a young couple experiencing their first Durga Pujo together. The ad highlights the joy of gifting, the excitement of dressing up, and the warmth of togetherness, all of which are enabled by their shopping experience at Shoppers Stop. It was officially launched at the Shoppers Stop store in South City Mall, Kolkata, with an event featuring popular actors Debchandrima Singha Roy and Gaurav Chakraborty.

The campaign promotes Shoppers Stop as a comprehensive destination for all festive needs, offering a wide range of premium brands across categories like fashion, beauty, accessories, and gifts. This includes everything from apparel and handbags to watches, sunglasses, and fragrances.

To attract customers, Shoppers Stop is offering various promotions, including an e-gift voucher of Rs 5,000 on purchases of Rs 60,000 and an exclusive Tommy Hilfiger luggage offer.

The brand is emphasizing its premium shopping experience, which includes services like Personal Shoppers and exclusive benefits for its First Citizen Club members.

According to Kavindra Mishra, Managing Director and CEO of Shoppers Stop, the campaign celebrates the spirit of Durga Pujo by being the first destination for every festive need, helping customers create unforgettable Pujo memories.

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