BeyondBound registers record spike in male purchasers in Q4, FY25
28 April 2026, Mumbai
The final quarter of 2025 has revealed a significant anomaly in the consumer data of BeyondBound, a direct-to-consumer brand traditionally focused on the women’s activewear market. In October, the brand recorded an atypical spike in male purchasers, who accounted for 79.17 per cent of total sales.
This growth, attributed largely to early-season gifting and discovery-led acquisition, highlights a growing trend of male consumers engaging with female-first lifestyle brands during high-intent shopping periods. However, the demographic landscape normalized rapidly as the quarter progressed; female buyers reclaimed dominance, contributing 85.71 per cent of sales in November and reaching a peak of 93.18 per cent by December, signalling a return to the brand’s core audience during the year-end retail peak.
Inclusive sizing and versatility redefine active wear demand
Beyond the gender-based shifts, the company’s material growth is being increasingly defined by a strategic pivot toward size inclusivity and multi-functional design. Demand for the brand’s extended size range, spanning L to XXXL, grew steadily through the quarter to reach nearly 53 per cent of total sales by December. This transition toward inclusive fashion is mirrored in product preferences, with consumers favouring versatile pieces like the Aeroshield Jacket and jumpsuits that transition from workouts to daily wear. Founded in 2024 by Tejasvi Madan, the brand is now leveraging this Q4 performance data to scale its operations, focusing on the 25–44 age demographic while expanding its reach into younger consumer brackets through a combined emphasis on performance fabrics and body-positive identity.
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