Soch scales global footprint with strategic Vancouver market entry

Indian ethnic wear specialist Soch Apparels has officially inaugurated its fifth international retail location, situated in the commercial hub of Surrey, British Columbia. This expansion into the Vancouver metropolitan area serves as the brand’s second outpost in Canada, signaling a calculated acceleration of its international footprint. The 1,500-square-foot facility is strategically positioned to cater to the significant South Asian population residing in the region, offering an extensive inventory that spans silk sarees, lehengas, fusion wear, and contemporary kurta sets. This move aligns with the brand’s broader objective of establishing a physical presence in high-density Indian-origin markets, where it already maintains strong brand recall through its existing digital commerce channels.

Omni-channel integration and operational strategy

The Surrey store reflects Soch’s updated retail format, which emphasizes an immersive, technology-driven shopping experience. By integrating digital catalogs and assisted shopping features, the company aims to bridge the gap between its online platform and physical storefronts. This ‘endless aisle’ approach is essential for maintaining operational efficiency while serving the Canadian diaspora. The Indian population in Canada has embraced Soch with remarkable warmth, states Vinay Chatlani, CEO and Co-founder, Soch. As the company continues to achieve robust financial milestones - recently surpassing the 500-crore INR revenue mark in FY26 - it is now actively evaluating further expansion across Southeast Asia, the United Kingdom, and the United States, utilizing data-backed insights on regional demand to drive its future international investment.

Leading ethnic wear retailer

Founded in 2005 by the Chatlani family, Bengaluru-based Soch is a leading Indian ethnic wear brand specializing in sarees, salwar suits, kurtas, and fusion apparel. Operating over 175 stores across 70 cities, the company has transitioned into a high-growth omnichannel retailer, recording over Rs 500 crore in revenue for FY26.