Ten x You gains market velocity with milestone ARR in eight months

Burgeoning sports and athleisure venture co-founded by cricket icon Sachin Tendulkar, Ten x You has reached a milestone annual revenue run rate (ARR) of approximately Rs 50 crore within just eight months of operations. Debuted in the Indian activewear market to address specific regional biomechanical needs, the brand has successfully converted rapid initial interest into sustainable consumer traction. According to company data, it has already catered to over 50,000 unique customers across its direct-to-consumer (D2C) portal, major online marketplaces, and burgeoning physical retail channels. This momentum is further underscored by a 200 per cent surge in customer engagement recorded between February and May 2026, alongside a notable 15 per cent repeat purchase rate on its primary website.

Capturing future growth frontiers

To sustain this trajectory, the company has set an ambitious target to scale its business by 2.5 times by December 2026. Karthik Gurumurthy, CEO attributes this success to a deep-rooted focus on products tailored for Indian foot profiles and climatic conditions. Looking ahead, the brand intends to penetrate the fitness and open-footwear segments while expanding its physical presence through exclusive brand outlets (EBOs) starting late 2026. By bridging the gap between high-performance technical gear and everyday comfort, Ten x You is positioning itself as a formidable contender in India’s competitive preventive wellness and activewear landscape.

Specialist in high-performance sportswear

Founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora, Ten x You specializes in high-performance sportswear, footwear, and recovery gear. The brand focuses on the Indian market, offering products tailored to local body types and climates. With backing from Whiteboard Capital and Peak XV, it is currently undergoing rapid expansion.