- 1. OWND! Debuts in New Delhi: ABFRL accelerates Gen-Z retail play
- (News)
- ... first regional store at Pacific Mall, Dwarka, on February 18, 2026. This launch marks a critical step in the company’s strategic shift to capture the hyper-competitive Gen-Z market in Delhi-NCR. Positioning ...
- Created on 21 February 2026
- 2. Aditya Birla Group targets North Delhi for strategic ‘OWND!’ Gen-Z hub
- (Apparel)
- 24 January 2026, Mumbai Aditya Birla Fashion and Retail Limited (ABFRL) has announced the upcoming launch of its first ‘OWND!’ flagship in North India. Located at the Haiderpur Badli Metro Station in ...
- Created on 24 January 2026
- 3. India's Gen-Z, the new consumer powerhouse that’s reshaping retail market
- (Apparel)
- 11 September 2024, Mumbai India's Gen-Z, the cohort born between the mid-1990s and early 2010s, is rapidly emerging as a dominant force in the consumer landscape. Their distinct preferences and behaviors ...
- Created on 11 September 2024
- 4. Myntra's Gen-Z Ambassadors: Khushi Kapoor & Vedang Rain
- (Start-Up)
- ... FWD. Ultimate ‘Fashion Destination’ This innovative fashion experience is designed exclusively for Gen-Z, offering a vast collection of 67,000+ styles from over 500 popular global brands for both men ...
- Created on 31 July 2023
- 5. Kartik Aryan Joins Euro Fashion Inners to tap into Gen-Z
- (Brands-To-Retail)
- ... the Gen-Z and millennial demographics. Recognizing the influence of these younger consumer segments, the brand intends to expand its market reach and establish a stronger foothold in the premium innerwear ...
- Created on 16 May 2023
- 6. Soil-to-shelf strategy, the rise of regional brands disrupting global markets
- (Apparel)
- ... consumer preference over mass-market uniformity. Know More Cultural capital as market currency Modern consumers, particularly Millennials and Gen-Z, are eschewing generic fast fashion in favor of ...
- Created on 16 March 2026
- 7. Reebok leads the global shift, performance and utility over hype in sportswear
- (Brands-To-Retail)
- ... Gen-Z cohort have created pockets of demand that e-commerce alone struggles to serve. Technical products still require physical reassurance. Consumers want to feel cushioning, try fit, test grip. By ...
- Created on 12 March 2026
- 8. Bonkers Corner to launch 15-20 stores this fiscal year
- (Apparel)
- ... network, the company seeks to insulate its supply chain and enhance inventory visibility while capturing a larger share of the growing Gen-Z and millennial fashion demographic. Publications Portfolio ...
- Created on 07 March 2026
- 9. Apparel retail sector to growth to accelerate to 10.5% in FY27: Ind Ra
- (Apparel)
- ... Indian retailers are securing a stable credit outlook despite the capital intensive nature of their rapid physical footprint expansion. Publications Portfolio Digital integration and the Gen-Z influence ...
- Created on 28 February 2026
- 10. Reebok strengthens East India dominance with new Bihar store launch
- (Apparel)
- ... is investing heavily in Tier-II clusters across North and East India, leveraging a legacy of innovation dating back to its 1958 founding to capture the modern Gen-Z fitness demographic. LATEST FASHION ...
- Created on 16 February 2026
- 11. Women’s apparel market value to reach $121.87 billion by 2034
- (Apparel)
- ... launch its ‘Shop the Look’ feature. Debuting during MTV Splitsvilla in partnership with the Gen-Z brand NewMe, the technology allows viewers to purchase on-screen outfits via a native shopping layer without ...
- Created on 09 February 2026
- 12. Arrow diversifies into womenswear with an exclusive online capsule collection
- (Apparel)
- ... apparel sector this year. By roping in Gen-Z influencer Khushi Kapoor as the face of the campaign, Arrow is aggressively targeting a younger demographic of working professionals. This ‘online-only’ rollout ...
- Created on 03 February 2026
- 13. Newme hits 20-store milestone with high-street expansion in Jaipur and Surat
- (Apparel)
- 20 January 2026, Mumbai In a decisive push to capture India’s $50 billion wedding and occasion-led fashion market, Gen-Z powerhouse Newme inaugurated its 19th and 20th stores on Makar Sankranti, marking ...
- Created on 20 January 2026
- 14. The Great Recalibration: How legacy brands are fighting back fast fashion dominance in 2026
- (Apparel)
- ... almost gravity-defying rise of "Ultra-Fast Fashion." Publications Portfolio Driven by a Gen-Z thirst for micro-trends and the algorithmic precision of digital-first disruptors, the fast-fashion segment ...
- Created on 01 January 2026
- 15. Raymond 2.0: The reinvention of India’s most enduring menswear brand
- (Apparel)
- ... ‘premium’. Fashion Guru Casualization and the rise of Gen-Z Raymond’s traditional stronghold premium suiting fabrics has been under siege for years. Two structural shifts have led to its decline. ...
- Created on 05 November 2025
- 16. Superdry launches Autumn-Winter 2025 collection in India
- (Apparel)
- ... malls and cities in India, as well as online on the brand's website, superdry.in, and on Ajio. Originating in Britian, Superdry is a preferred brand among the young Gen-Z audience in India for its street ...
- Created on 07 October 2025
- 17. Click, watch, buy, Google’s suite transforms India’s festive shopping season
- (Apparel)
- ... market is evolving at breakneck speed, driven by Gen-Z consumers, influencer-led discovery, and the rise of quick commerce. Google’s Commerce Media Suite arrives at a time, offering brands the ability ...
- Created on 22 August 2025
- 18. Kurta Nation: Why men’s ethnic wear is becoming India’s daily style choice
- (Apparel)
- ... digital inspiration, and a new approach to tradition. In fact Gen-Z is less bound by traditional sartorial rules. They are more inclined to experiment with fusion wear, pairing ethnic tops with jeans, ...
- Created on 21 August 2025
- 19. Banana Club opens new store in Indore
- (Apparel)
- ... expressive, and trendy designs that appeal to Gen-Z and millennial consumers, Banana Club focuses on comfort, streetwear aesthetics, and individuality, offering a diverse range of apparel, footwear, and ...
- Created on 02 July 2025
- 20. The 15-Minute Wardrobe: Is instant fashion the new normal in India?
- (Fashion)
- ... and Gen-Z shopping behaviour," notes an Apparel Strategy Lead at a prominent q-commerce firm. This sentiment is backed by statistics, with some Qcommerce platforms reporting 7X growth in apparel orders ...
- Created on 04 June 2025
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