28 October 2025, Mumbai
With the holiday season underway and travel plans taking off, the homegrown apparel brand known for its movement-first designs, Blissclub has launched a new range of travel wear ...
27 May, Mumbai 2025
Indian direct-to-consumer (D2C) activewear brand focused on empowering women through movement, BlissClub has opened the brand’s 16th brick-and-mortar store at Elan Epic Mall in Gurugram. ...
8 May, Mumbai 2025
A direct-to-consumer (D2C) activewear brand focused on women, BlissClub has raised Rs 33 crore (equivalent to approximately US$ $4 million) in a funding round led by existing investor ...
03 December 2024, Mumbai
Blissclub has introduced ‘FreeDame,’ a comfort-focused innerwear line designed for all body types, featuring bras without underwires.
The FreeDame collection offers sizes ranging ...
Bengaluru-based premium western womenswear brand, Blissclub is strategically expanding its physical presence across major Indian cities. Currently operating nine stores in five cities, the brand is targeting ...
Activewear brand BlissClub plans to open 20 brick-and-mortar stores in FY’24. The brand opened several new stores across Mumbai and Bengaluru in FY’23, boosting its revenue by over fourfold to Rs 68 crore. ...
21 December 2022, Mumbai
Blissclub has appointed Shikha Gupta as creative director and Pamela Lee as vice president product.
Shikha Gupta joins Blissclub after a stint at Slice, one of India’s leading ...
... Masoom Minawala.
RELEVANT NEWS Venture Intelligence report: Investments by PE-VCs registers grow in Jan 2022
Minu Margeret, Founder, and CEO, BlissClub says, the firm is on track to hit the Rs 100 ...
... digital retail, personalization. As Ravi Kapoor, Founder of active wear brand BlissClub says, “India is still scratching the surface when it comes to active wear. The next decade will see the category ...
... brand reputation and innovative product offerings. Direct-to-consumer brands like BlissClub and Zivame too witnessed substantial growth, leveraging their online presence and targeted marketing strategies. ...
... and loungewear, benefiting brands like HRX and BlissClub.
Losers
Traditional retailers: Many traditional retailers struggled to adapt to the rapidly evolving digital landscape and changing consumer ...
... on local preferences Traditionally, the Indian sportswear market was dominated by international brands like Nike, Adidas, and Puma. However, a new wave of domestic athleisure brands like HRX, Aastey, Blissclub, ...
... brands like HRX, Aastey, Blissclub, and Zymrat. According to industry analyses, the Indian sports apparel market was valued at $673.34 million in 2022, projected to reach $1926.10 million by 2029, growing ...
17 July 2023, Mumbai
Myntra, the fashion and lifestyle platform owned by Flipkart, has introduced the 'Myntra Rising Stars' initiative to bolster direct-to-consumer (D2C) brands in the fashion and lifestyle ...
... says Krishna Chandak, Co-founder, Tego, a performance lifestyle label launched in 2016. Minu Margeret, CEO, BlissClub explains, the pandemic created an opportunity not just for international activewear ...
10 February 2022, Mumbai:
BlissClub is a community-first brand crafting technical apparel set out to design activewear specifically for the women of India.
Since activewear is body-hugging, there ...
28 October 2025, Mumbai
With the holiday season underway and travel plans taking off, the homegrown apparel brand known for its movement-first designs, Blissclub has launched a new range of travel wear ...