... has become synonymous with cash burn. At the same time, a different category, long considered seasonal and fragmented is turning into one of the most profitable opportunities in Indian retail: Gen Z ethnicwear. ...
... first regional store at Pacific Mall, Dwarka, on February 18, 2026. This launch marks a critical step in the company’s strategic shift to capture the hyper-competitive Gen-Z market in Delhi-NCR. Positioning ...
19 February 2026, Mumbai
Legacy ethnic wear retailer Indian Silk House Agencies has reached a high-water mark in its national expansion, inaugurating its 63rd store in the historic heart of Hazratganj, ...
https://www.dfupublications.com/index.php/component/search/?searchword=women%20wear&searchphrase=all&Itemid=21618 February 2026, Mumbai
The convergence of high-end fashion and biometric technology is ...
... in 2025 by ABFRL, OWND! is a movement-led fashion brand specializing in bold, contemporary apparel for the ‘generation in motion.’ With 55+ stores already operational, the brand targets a 3-5 year expansion ...
07 January 2025, Mumbai
The Indian fashion and apparel industry has exited 2025 not just larger, but fundamentally rewired.
The era of the "Generalist Retailer" is in retreat. In its place, a sophisticated, ...
05 January 2025, Mumbai
This feature story is part of our exclusive year-end intelligence series, "Wrap Up 2025, Outlook 2026," designed to equip B2B leaders with the strategic foresight needed to navigate ...
11 December 2025, Mumbai
India’s value fashion sector once a low-margin, low-branding backwater has transformed into the hottest battleground in the country’s $110 billion apparel economy.
With Gen ...
01 December 2025, Mumbai
India’s consumption engine is facing one of the most important generational shift in decades, as GenZ emerges not just as a consumption cohort but as the primary decision-maker ...
27 November 2025, Mumbai
The Indian consumer market is witnessing a power shift as Generation Z (Zoomers) and Gen Alpha become the "Reverse Generation," driving family purchase decisions, particularly ...
14 November 2025, Mumbai
The rapid growth of India’s apparel market is not just a story of rising incomes it’s the story of rising consciousness. A generation shaped by climate anxiety, digital fluency, ...
08 November 2025, Mumbai
To celebrate its 100th anniversary, Raymond has released a stunning musical tribute film created entirely using generative AI.
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The 3.5-minute film leverages technology ...
06 November 2025, Mumbai
The Bear House has launched a new campaign titled, ‘The Young Gentlemen’ as a major branding initiative to redefine modern masculinity and the concept of a ‘gentleman’ for a ...
... heritage to a new generation of consumers in India who prioritize authenticity, relevance, and functionality over mere status? The consensus: tradition must undergo a "heritage reset."
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Beyond ...
... The report identifies Gen Z as a powerful consumption driver, expected to contribute 43 per cent of India's total consumption in 2025, with a direct spending power of $250 billion. This generation is leading ...