Hosted by the Retailers Association of India (RAI) in Bengaluru, the inaugural Connected Commerce Conclave 2026 addressed the convergence of artificial intelligence, real-time analytics, and fluid shopping ...
... targeting younger demographics as circular fashion spending accelerates across Western markets. Having generated $1.07 billion in gross merchandise sales across 7 million active buyers, Depop with nearly ...
The curtain raiser for the Spring Fashion Show at Maan Palace in Jaipur showcased contemporary collections blending regional textile craftsmanship with modern silhouettes. Organized by Eastern Craft and ...
Raymond Lifestyle (RLL) has officially initiated a comprehensive agency review for its integrated creative and media mandate, valued at upwards of Rs 300 crore. The formal evaluation process covers brand ...
... a technological choice.
Why D2C brands are moving offline
The strongest evidence of retail convergence is emerging from India’s Direct-to-Consumer sector. For years, D2C brands achieved rapid growth ...
BIBA Fashion is boosting its retail transformation by launching a ‘next-generation’ flagship store at the South City Mall in Kolkata. Reflecting the brand’s strategic shift toward experiential retail, ...
... a widening divide between trend-driven and value-driven consumption models. While Gen Z and Gen Alpha shoppers continue to lead high-volume fashion purchases, they also lead to higher operational costs ...
02 June 2026, Mumbai
Indian Silk House Agencies has inaugurated its 69th retail outlet in Kanpur, marking a significant milestone in its aggressive expansion strategy across North India. This move underscores ...
27 May 2026, Mumbai
Parent company of the prominent mother-and-baby retailer FirstCry, Brainbees Solutions is spearheading a strategic shift in its apparel operations to navigate intensifying market ...
India’s e-retail sector is undergoing a profound structural evolution as Gen Z captures nearly 50 per cent of the market share in online fashion and beauty. With the industry’s gross merchandise value ...
... festive purchases, the sector is now being powered by Gen Z shoppers who are integrating ethnic fashion into daily wardrobes, accelerating the rise of fusion silhouettes, masstige pricing and fast-fashion ...
... The sector’s success depended largely on the velocity of production and consumption. That equation is now beginning to change. A new generation of consumers, rising inflationary pressures, digital commerce ...
Myntra is intensifying its offline engagement by deploying the ‘Glamfest’ tour across 35 Indian cities, specifically targeting the influential Gen Z demographic. This initiative moves beyond traditional ...
... body-contouring features such as corset tops, halter neck kurtas, and modular skirt sets - designs specifically engineered to appeal to the fashion-forward Gen Z and millennial demographic that currently ...
... and lowered return rates by 18 per cent through ‘India-fit’ sizing intelligence. This infrastructure-first approach allows retail players to bypass traditional warehousing bottlenecks, ensuring that viral ...