... now being led by a ‘Bharat surge,’ where shoppers in cities like Bengaluru and Indore are demanding ‘Butter Belle’ yellows and muted charcoal tones over traditional brights.
This shift reflects a multifaceted ...
... combined with Indian designs and patterns and other fusion fashion styles is now flying off the shelves.
Fusion wear and its growing popularity in India
The best bit is that today we have INDOWESTERN ...
... to Indo-western clothing by storm and the popularity of social media platforms like Instagram, Pinterest and TikTok has made life easier for most brands to get media coverage and be liked and loved. The ...
... suit sets, lehengas, bottom wear, dupattas, and more. Now, it is all set to make a name for itself in the Indo-western clothing sector as well. The new clothing line will be blending styles from ethnic ...
28 May 2022, Mumbai:
Taamara – an Ethnic- Indo-Western fashion wear brand, to unveil its collection.
Trendy and affordable ethnic wear for the everyday go-getter, with a special focus on styling everyday ...
22 May 2026, Mumbai
Ethos Limited has officially inaugurated its 100th boutique in Indore, reaching a defining milestone in the company’s two-decade journey within India’s luxury retail landscape. This ...
02 July, Mumbai 2025
Expanding its retail footprint in India, contemporary fashion and lifestyle brand, Banana Club has opened its newest store at Phoenix Citadel in Indore.
Renowned for its bold, ...
13 May, Mumbai 2025
Released in all stores across India, Gant’s new Spring/Summer 2025 visual merchandising campaign, ‘Modern Mariner – A Gant Voyage’ introduces a fresh window display concept that aligns ...
04 December 2024, Mumbai
Expanding its retail presence in India, apparel and footwear brand Skechers has opened its fifth store in Indore, Madhya Pradesh.
Inaugurated by Bollywood actor and Skechers ...
18 September 2024, Mumbai
Leading Indian men’s fashion brand Snitch has launched its 24th store in Indore, located at Phoenix Citadel Mall. The 2,545-square-foot space enhances the city’s vibrant fashion ...
... in 2026) from an estimated value of Rs 1,11,467 crore (US $17.5 billion in 2016). Women's clothing in India includes innerwear, western clothing, Indowestern clothing, and ethnic clothing.
Changing fashion ...
... is draping. Be it a sari or a dhoti, Indian dress patterns often include a lot of pleats. This pattern has been creatively adopted in forming ruffle crop tops and drapes for gowns. Indo-western outfits ...
20 September 2022, Mumbai:
Indifusion is an amalgamation of Indian tradition with international fashion. The Indo-western brand utilizes design, colors, texture, and fabrics from both Indian and Western ...
... in trendy western dresses and cord sets made with Indian fabrics.
RELATED NEWS . The Western Stack: To conduct multi-brand pop-up shopping event
ALSO READ . Taamara – An Ethnic- Indo-Western ...
... Ishita and Vedica will launch its B2C event.
RELATED NEWS . Ethnic wear brand Kiaasa widens range to add Indo-western wear, kids wear
ALSO READ Affordable Ready To Wear Line!
The showing is ...
09 February 2022, Mumbai:
Shares of Indo Count Industries hit an eight-month low, down 4 per cent at Rs 204 on the BSE in Wednesday’s intra-day trade, falling 14 per cent in the past three trading days ...
... Tarun Tahiliani’s design aesthetics with ABFRL’s robust supply chain, Tasva offers a curated selection of sherwanis, bandhgalas, and indo-western ensembles that appeal to a younger, discerning consumer ...
27 May 2026, Mumbai
Tribe Amrapali has inaugurated its 38th retail storefront at the Devi Ahilyabai Holkar Airport in Indore, marking a strategic advancement in the brand’s transit-oriented expansion. ...
... ceremonial occasions. Industry estimates indicate that nearly 40 per cent of current ethnic wear sales are now coming from fusion products such as co-ord kurta sets, Indo-Western dresses, utility lehengas ...
... and emerging technologies. The research highlights, urban women allocate an average of 82.4 minutes daily to entertainment applications, creating a highly lucrative window for targeted digital advertising ...