... millennials and Gen-Z consumers.
The newly revamped Adidas Originals store looks to transform the street style space in the city by providing access to the brand’s most popular collections, hype drops, ...
18 June 2022, Mumbai:
*‘StyleCast’, Myntra's dedicated destination for the fashion-forward Gen-Z enthusiasts of the country, continues to witness steady growth, being a one-stop destination for all trendy ...
... wear, footwear, including sneakers, sports gear, kids and teens wear, and home on the Myntra platform.
Myntra’s go-to destination for Gen-Z shoppers StyleCast has expanded offerings from 7,000 to over ...
... collection includes dresses, tops, co-ords, trousers, T-shirts, denims, skirts and shorts.
ALSO READ Myntra launches Style Squad to curate collections and content for consumers
It targets Gen-Z ...
... “creating a more global, transversal experience,’’ that he said would bring the brand “closer not only to our loyal customers but also new Gen-Z clients.”
The Milan fashion powerhouse made the move ...
... Gen-Z consumers.
What is Customized Tailoring?
Custom/ customized tailoring as the name suggests is the client's custom stitching of the product. Despite being an old concept, the advent of new technologies ...
14 November 2025, Mumbai
The rapid growth of India’s apparel market is not just a story of rising incomes it’s the story of rising consciousness. A generation shaped by climate anxiety, digital fluency, ...
17 December 2025, Mumbai
India’s fashion economy is in the midst of a sweeping realignment one that is redefining how the country buys, aspires, and expresses itself.
This evolution, often described ...
11 December 2025, Mumbai
India’s value fashion sector once a low-margin, low-branding backwater has transformed into the hottest battleground in the country’s $110 billion apparel economy.
With Gen ...
... influence of Gen Z on consumption patterns, organized retail will continue to gain market share with fast fashion, ethnic wear, and luxury outperforming other categories.
Social media's impact and Gen-Z' ...
... almost gravity-defying rise of "Ultra-Fast Fashion."
Publications Portfolio
Driven by a Gen-Z thirst for micro-trends and the algorithmic precision of digital-first disruptors, the fast-fashion segment ...