Retail expansion meets boundless creativity with new The House of Rare campaign

The House of Rare has officially launched its highly anticipated Autumn/Winter 2026 campaign, titled Walk 7.0: ‘No Room Is Big Enough,’ Shifting away from the expansive natural vistas that characterized previous chapters, this campaign takes viewers into a structured, single-room set featuring multiple doors. The enclosed architectural design serves as a physical metaphor for limitless creative evolution, explains Manish Poddar, Founder and Creative Director. The visual storytelling utilizes a striking red-and-white color palette to underscore the tension between disciplined framework and expressive design.

Diversification through new sub-brands

Alongside the core presentation, the retail enterprise is scaling its commercial footprint by introducing Guild, an elevated premium range. This fresh tier integrates seamlessly with flagship lines Rare Rabbit, Rareism, and Rare'Z to target evolving consumer preferences across menswear and womenswear. Akshika Poddar, Co-founder notes,  the latest iteration bridges individual label identities into a unified cultural ecosystem. Industry analysts observe that this strategic portfolio expansion arrives as the company builds on robust financial scale, having registered Rs 818 crore in revenue for FY25, positioning the brand to capture higher-margin market segments despite intensified competition in premium Indian retail.

Disciplined product diversification and immersive experiential marketing

Operating under parent entity Radhamani Textiles, The House of Rare was established in 2015 by Manish and Akshika Poddar. The company designs and retails contemporary apparel, footwear, and accessories across dominant urban markets via flagship brands Rare Rabbit and Rareism. Backed by institutional investor A91 Partners, the firm continues to scale its brick-and-mortar and digital retail presence rapidly, maintaining strong multi-fold growth trajectories through disciplined product diversification and immersive experiential marketing.