Calling June partners Athiya Shetty to launch 'Islaa' SS’26 collection
13 March 2026, Mumbai
Contemporary womenswear label founded by Akanksha Khandelwal, Calling June has partnered with Athiya Shetty to launch its Spring-Summer 2026 collection, titled ‘Islaa.’ Drawing direct inspiration from the sun-drenched landscapes and coastal charm of southern Spain, the collection marks a strategic expansion in the brand’s resort-wear narrative. The collection utilizes a composition of breathable natural fibers - including linen, cotton, viscose, and modal—to offer breezy silhouettes that accommodate the modern consumer’s preference for relaxed yet structured summer apparel.
Scaling intentional apparel in a competitive market
This launch reflects Calling June’s commitment to ‘intentional dressing,’ a design philosophy that bridges the divide between vacation-ready aesthetics and versatile, daily-wear functionality. By leveraging high-profile celebrity endorsements and thematic storytelling, the brand seeks to strengthen its position within India's growing premium bridge-to-luxury segment. The collection features sophisticated design elements, such as delicate floral prints and intricate embroidery, that cater to the evolving demand for high-quality, wanderlust-inspired apparel. As Calling June increases its market presence through both digital-first channels and curated wholesale partnerships, the Islaa campaign serves as a critical commercial instrument to bolster brand equity and drive consumer engagement during the peak summer retail window.
A premium Indian womenswear brand, Calling June specializes in resort-wear, co-ord sets, and vacation-focused apparel. The brand focuses on breathable fabrics and effortless design, primarily serving the Indian market with a growing international footprint. With an emphasis on slow-fashion production, it seeks to scale its omnichannel presence while maintaining a refined, feminine aesthetic rooted in travel-inspired narratives. Established by Akanksha Khandelwal, the brand has rapidly emerged as a key player in the contemporary apparel space.
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