Comet launches second store in Hyderabad presence at Sarath City Capital Mall
18 April 2026, Mumbai
Homegrown sneaker disruptor Comet has expanded its offline presence in Hyderabad with the launch of second store at Sarath City Capital Mall. This strategic rollout in India’s tech corridor is part of an aggressive FY27 expansion plan designed to convert digital momentum into immersive, community-led physical touchpoints. By securing prime real estate in one of the country's largest malls, Comet is directly challenging legacy global footwear giants within the Gen Z and millennial ‘drop’ culture.
Cultural storytelling and high-growth dynamics
The new outlet functions as more than a sales floor; it is a ‘cultural hub’ featuring limited-edition releases and collaborative art installations. This expansion is backed by stellar financial metrics, with Comet reporting that its FY25 revenue quadrupled to Rs 29 crore. The brand is successfully leveraging a Series A funding cushion of $6.57 million to fuel its transition from a pure D2C model to a robust omnichannel powerhouse. Industry experts note that Comet’s ability to maintain a high ‘Tracxn’ score of 67/100 - surpassing competitors like Gully Labs - stems from its sharp focus on ‘Never Shy, Never Sorry’ design narratives that resonate with urban professionals seeking aesthetic exclusivity over mass production.
Omnichannel synergy and market resilience
Co-founders Utkarsh Gupta and Dishant Daryani are executing a dual-track growth strategy, recently debuting on Myntra to access 75 million active users while simultaneously doubling their physical footprint in metropolitan clusters. This infrastructure push allows for localized logistics and faster ‘click-and-collect’ services, insulating the brand from rising digital acquisition costs. As India’s contemporary sneaker landscape matures, Comet’s aggressive scaling in South India positions it as a dominant local contender against global incumbents. The brand’s internal data suggests that physical retail currently accounts for a growing 25 percent share of total revenue, highlighting a clear consumer demand for tactile brand experiences in the post-pandemic era.
A disruptor of sneaker culture
Based in Bengaluru, Comet specializes in culture-led, unisex sneakers for Gen Z and millennial audiences. Currently expanding through flagship stores and major e-commerce platforms like Myntra, the brand achieved Rs 29 crore in revenue for FY25. Founded in 2023, it has rapidly emerged as a leader in India’s premium streetwear segment.
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