Levi Strauss & Co partners Apparel Group to launch Levi’s Kids in India
12 December 2025, Mumbai
A major player in the retail and lifestyle sector, Apparel Group India has partnered with Levi Strauss & Co to launch the new Levi's Kids collection in India.
The collection will feature the brand's classic, durable, and recognizable styles - including miniature versions of the famous 501® jeans, denim jackets, logo tees, and functional accessories - all designed for comfort and active lifestyles.
The launch strategy will be executed by Apparel Group India, which plans a multi-channel rollout across key metropolitan areas and tier-one cities. This will include dedicated sections within existing Levi's stores, deployment through various e-commerce platforms, and potentially the opening of exclusive Levi's Kids retail spaces in high-traffic malls. The Group will initially focus on establishing a strong brand presence and making the collection easily accessible to young, fashion-conscious Indian families.
The Indian kids’ apparel market is currently undergoing rapid growth, driven by increasing disposable incomes, a rise in brand awareness among young parents, and the ‘premiumization’ of children’s clothing. By bringing Levi's Kids to India, Apparel Group aims to meet this demand for internationally recognized, high-quality, and fashionable children’s wear.
A representative from Apparel Group India says, the group is pleased to introduce a globally trusted brand like Levi's into the dynamic and high-potential kids’ segment. Their deep understanding of the Indian retail landscape, combined with Levi's iconic appeal, position them for substantial success.
The collaboration is expected to create a new benchmark for quality and style in the Indian children's clothing segment, reinforcing Levi's position as a lifestyle brand for all ages.
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