Myntra to diversify revenue streams with international expansion
03 December 2025, Mumbai
Walmart-owned fashion e-commerce giant in India, Myntra is preparing for a major international expansion, with plans to launch operations in Malaysia, the United Arab Emirates (UAE), and Australia.
This strategic expansion aims to diversify revenue streams and cement Myntra’s ambition of becoming a global brand.
The company's global business is managed through its dedicated website, Myntraglobal, which processes orders from outside India. Shipments are dispatched directly from India and fulfilled in the destination regions through local partnerships.
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Myntra is expected to follow this lean, asset-light model, similar to its existing approach in Singapore, without establishing dedicated on-ground teams.
The company is slated to launch Malaysia operations within the next few months while UAE and Australia are a few months further out. This international foray will be a key focus for Myntra.
This initiative marks Myntra’s second attempt to enter the UAE market, following a paused partnership with Emaar Group's e-commerce platforms, Noon and Namshi, in 2020. The strategy this time focuses on utilizing the same selection and inventory from India to serve diaspora consumers.
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