Raymond re-imagines modern masculinity with ‘Homecoming’ campaign launch
https://www.dfupublications.com/index.php/component/search/?searchword=raymond&searchphrase=all&Itemid=21627 February 2026, Mumbai
Raymond Lifestyle has unveiled ‘Homecoming,’ the latest chapter in its iconic ‘The Complete Man’ series, strategically timed for the 2026 ICC Men’s T20 World Cup. Moving beyond traditional depictions of professional success, the film portrays a father consciously choosing emotional presence over digital connectivity. This narrative shift reflects a significant cultural transition in India, where masculinity is increasingly defined by empathy and work-life harmony rather than solely by the ‘provider’ archetype. By debuting the campaign across 1,300 cinema halls and high-impact OTT platforms, Raymond is positioning its premium apparel not just as a garment, but as a lifestyle choice for the emotionally intelligent modern man.
Domestic momentum amidst retail expansion
The campaign follows a resilient Q3, FY26, where Raymond Lifestyle reported a 5 per cent Y-o-Y revenue increase to Rs 1,883 crore. While export markets face global headwinds, domestic demand remains a robust growth lever, particularly in the Branded Textile segment which saw an 11 per cent growth. To capitalize on this, the group is executing an aggressive ‘asset-light’ expansion, targeting 250 stores for its ‘Ethnix’ brand by this fiscal end. This strategic focus on Tier-II and Tier-III cities aligns with a broader industry trend where organized retail is expected to capture 50 per cent of the Indian ethnic wear market by 2027. Despite one-time costs associated with new labor codes impacting short-term net profit, the company maintains a debt-neutral balance sheet, providing a stable foundation for its ‘Vision 2028’ retail goals.
Headquartered in Mumbai and founded in 1925, Raymond is a global leader in suiting and premium apparel. The company operates a diverse portfolio including Park Avenue, ColorPlus, and Ethnix, focusing on aggressive retail expansion in India’s high-growth Tier-II markets. After demerging its lifestyle business in 2024, the entity remains a debt-neutral powerhouse with a 2026 quarterly revenue of Rs 1,883 crore.
Get in Touch! 
