Fabletics enters India’s retail market with debut tech-driven store in Delhi

Global activewear brand Fabletics has officially established its physical presence in India by launching its inaugural storefront at DLF Promenade in New Delhi, operating through an exclusive joint venture with Reliance Brands Limited. The newly unveiled location introduces advanced digital integration to the domestic fitness apparel sector, featuring radio-frequency identification fitting rooms equipped with interactive tablets that display available sizes and alternative styles. The Indian activewear consumer now expects apparel that performs as well as it looks, and Fabletics answers that with a rare combination of design, technology, and accessibility, remarks Sumeet Yadav, Head-Reliance Brands.

Strategic expansion and nationwide growth trajectory

Following the capital city launch, corporate leadership confirmed plans to scale operations further by introducing a subsequent retail outlet in Mumbai as part of a broader territorial rollout. Industry analysts project, the brand's fusion of trend-focused performance wear with personalized retail mechanics will effectively capture the expanding demographic of urban wellness consumers. Opening our first store in India is a major milestone, bringing together our product offering with technology designed around customer convenience, states Meera Bhatia, President, Fabletics.

Expanding through local partnerships

Fabletics is a California-based global activewear and lifestyle brand specializing in fashion-forward performance apparel for men and women across key international markets. The company focuses on expanding physical retail networks through strategic local partnerships, maintaining strong financial performance driven by membership models and targeted omnichannel growth strategies.