Lululemon expands global footprint with debut store launch in India

Lululemon is formalizing its entry into the Indian market this autumn, establishing its inaugural retail presence at DLF Promenade, New Delhi. This development is executed through a strategic franchise agreement with Tata Cliq, marking a significant evolution in the Canadian activewear giant’s international growth roadmap. Beyond the flagship physical location, the brand will launch on the Tata Cliq Luxury and Tata Cliq Fashion platforms, facilitating a comprehensive omnichannel reach. This initiative aligns with Lululemon’s broader 2026 expansion strategy, which has seen the brand enter six new markets this year alone - the highest count in its corporate history.

Capturing the premium performance segment

The move addresses a rising demand among Indian consumers for high-performance apparel that integrates technical fabric innovation with contemporary aesthetic sensibilities. The brand has been working closely with Tata Cliq to build relationships within New Delhi’s fitness community, as it sees a vibrant, active consumer base seeking premium, high-utility products, notes Sarah Clark, Senior Vice President-EMEA, Lululemon. By positioning the store as a community hub for wellness practitioners and athletes, the brand aims to replicate its successful global model of embedding itself into local health ecosystems. According to Gopal Asthana, CEO, Tata Cliq this partnership is critical in catering to an increasingly lifestyle-conscious demographic that prioritizes functionality alongside premium design, further solidifying the platform's commitment to scaling its luxury and activewear categories.

Lululemon is a premium technical athletic apparel company designing products for yoga, running, training, and everyday movement. Headquartered in Canada, the brand maintains a global presence across over 30 markets. Its ‘Power of Three ×2’ growth strategy emphasizes product innovation, guest experience, and market expansion to drive long-term financial performance.