Neeman’s boosts leadership to drive aggressive retail expansion

Sustainable footwear innovator Neeman’s has appointed industry veteran Anjali Sachdeva as its Director-Buying & Merchandising, marking a significant move to professionalize its operations amid a rapid store-rollout strategy. Joining from a senior leadership position at Adidas India, Sachdeva brings over 15 years of deep domain expertise in category management, assortment planning, and retail strategy. Her arrival is timed with the company’s mission to optimize its inventory architecture and scale its footprint across physical, digital, and B2B channels. By leveraging her experience from established giants like Bata India and Koutons Retail, Neeman’s aims to refine its go-to-market execution and ensure operational efficiency as it transitions from a niche D2C entity to a broad-spectrum lifestyle brand.

Optimizing supply chains for scale

The appointment serves as a critical step in addressing the operational challenges inherent in rapid scaling, particularly in the competitive footwear sector where inventory turnover and supply chain agility are paramount. Taranjeet Singh Chhabra, Founder and CEO, Neeman’s, emphasized that strengthening these core pillars is essential for enhancing product decisions and the overall consumer experience. As the brand eyes further category diversification, Sachdeva’s mandate includes fostering cross-functional collaboration to harmonize sourcing with evolving consumer demand. With a series B2 funding boost secured earlier this year, the company is now focusing on building world-class institutional capabilities to maintain its trajectory in an increasingly crowded sustainable apparel landscape.

Creating eco-friendly sneakers

Founded in 2017 in Hyderabad, Neeman’s is a D2C footwear brand recognized for using natural and recycled fibers to create eco-friendly sneakers, loafers, and lifestyle shoes. Having raised over $19 million in funding, the company is currently executing a high-growth retail expansion plan to establish a nationwide physical presence.