Popees Baby Care expands with debut North India store in Chandigarh

Marking a critical transition in the brand’s national expansion strategy, Popees Baby Care has launched its debut North India retail outlet in Chandigarh. Situated in the Sector 30-D Main Market, this new 1,500-plus sq-ft facility serves as the 109^th global store for the Kerala-headquartered brand. By establishing a physical presence in the Tricity region - which encompasses Mohali and Panchkula - the company aims to tap into the growing demand for organized, safety-certified baby and maternity retail in Tier-II urban clusters. This launch is positioned as the primary gateway for a broader northern penetration, with secondary store openings already slated for Zirakpur, Karnal, and Yamuna Nagar.

Standardizing childcare through retail

The brand’s expansion is underpinned by a rigorous commitment to product safety, characterized by a proprietary 28-stage quality assurance protocol. As parents increasingly prioritize skin-friendly, organic, and bamboo-based textiles over unorganized market alternatives, Popees is capitalizing on this shift by expanding its SKU count to include premium infant accessories and footwear. According to Shaju Thomas, Chairman and Managing Director, the brand aims to transition from a distribution-led model to a retail-first entity, capturing higher margins while fostering direct consumer loyalty. With the company currently navigating a strategic corporate integration - merging its operating business into a listed entity - this retail scaling is central to its efforts to bolster valuation and unify its operational structure ahead of its next phase of growth.

Infant and material essentials specialist

Popees Baby Care is a prominent Indian manufacturer and retailer specializing in infant apparel, maternity essentials, and childcare products. Founded in 2003, the company operates across India and the Middle East. Its growth strategy emphasizes aggressive omnichannel retail expansion and product diversification, supported by a robust financial performance and planned public market integration.