Reliance Brands deepens luxury footprint with new Ritu Kumar store in Mumbai

Reliance Brands Limited (RBL) has expanded its premium retail presence with the launch of a new Ritu Kumar boutique at Infiniti Mall, Andheri. This store launch represents a deliberate move to secure a larger share of the burgeoning luxury ethnic wear market in Mumbai’s western suburbs. By establishing a physical presence within high-traffic retail corridors, RBL is prioritizing an immersive brand experience that appeals to the city's style-conscious demographic. The expansion is part of a broader corporate objective to modernize the retail footprint for its indigenous luxury labels, shifting away from generic mall spaces toward highly curated, experiential environments that drive customer engagement and high-margin sales.

Operational integration and market scaling

Following a strong fiscal performance in FY26, where Reliance Brands reported a 45 per cent Y-o-Y rise in revenue to Rs 3,494 crore, the company is accelerating its efforts to stabilize unit economics across its diverse portfolio. While premium beauty and lifestyle segments have demonstrated rapid growth, the focus for designer-led businesses like Ritu Kumar is on enhancing operational efficiency and optimizing store density. RBL is currently streamlining its corporate structure by integrating subsidiary operations to create a more cohesive luxury retail ecosystem. This disciplined approach to scaling - moving beyond rapid brand acquisition toward long-term operational integration aims to strengthen the brand’s performance in a sector where luxury demand is often seasonal.

An iconic bridal couture specialist

Ritu Kumar is an iconic luxury house established in 1969, specializing in bridal couture, formalwear, and premium pret-a-porter. Acquired by Reliance Retail in 2021, the brand now operates under the RBL umbrella, which manages over 50 international and domestic labels. The company is currently focused on enhancing its nationwide retail network through strategic store upgrades and a robust omnichannel distribution model.