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A$AP Nast's NST2 x Reebok Zig Kinetica II Edge released

27 November 2021, Mumbai:

Only a few months have passed since ASAP Nast and Reebok teamed up to deliver their first sneaker collab in the form of a Classic Leather Legacy style and now, a second sneaker project between the duo surfaces.

A$AP Nast's NST2 x Reebok Launches Zig Kinetica II Edge

Today, the New York rapper shared on Instagram the first look at his upcoming Zig Kinetica II Edge collab created under his NST2 imprint. While details behind this collab are currently slim, the model appears to be made with the outdoors in mind due to the lugged Vibram outsole. The initial colorway wears a red-based upper that’s combined with black suede overlays and a toggle lacing system with yellow shoelaces. In addition, NST2 branding appears on both pair’s heel pull tabs.

A$AP Nast Reveals Another Reebok Colab - Sneaker Freaker

Details of Nast’s upcoming Reebok Zig Kinetica II Edge collab are scarce at the time of writing, but we’ll keep you updated with new release info as they emerge.

UPDATE (11/19): After months have passed since Nast previewed his Reebok Zig Kinetica II Edge collab, we now have official word on when the shoe is releasing. Reebok has announced that the NST2 x Reebok Zig Kinetica II Edge will be released at Reebok.com on Nov. 26 before receiving a wider release at select retailers on Nov. 27. The shoe will retail for $150.

Sole Collector (The news article has not been edited by DFU Publications staff)

Reebok X A$AP Nast‘s Brand NST2 release first collaboration - IEyeNews

 

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A$AP Nast's NST2 x Reebok Zig Kinetica II Edge released

Bewakoof.com,D2C brand forays streetwear segment, aiming at Rs 2,000 crore sales by 2025

01 December 2021, Mumbai:

 

Direct-to-consumer (02C) firm Bewakoof, which selis apparel and accessories, has entered the street wear segment, as part of its strategy to expand its partfolia with an aim to reach Rs2000 crore sales by 2025.

What is D2C eCommerce? Definition, Benefits & Examples

The new collection - Seedhe Guilly Se-is inspired by the streets of India. The company has also launched a brand videos showcasing their collection across all digital platforms, which has garnered over 2 lakh views on YouTube, it said.

"As a brand, we are on track to achieve Rs 2000 crore revenue mark by 2025.

As part of our scale-up strategy, we will be launching multiple new categories and also going deep in the categories we are already present in said Prabhkiran Singh founder and CEO at Bewakoof.

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"Streetwear category with a desi heart is another step in this direction. Bewakoofs aim is to become a house of brands and one-stop shop for creative, unique, and expression led merchandise spanning fashion beauty, apparel and many more".

ET (The news article has not been edited by DFU Publications staff)

D2C fashion firm Bewakoof raises Rs 60 cr in pre Series-B funding |  Business Standard News

 

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Bewakoof.com,D2C brand forays streetwear segment, aiming at Rs 2,000 crore sales by 2025

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