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Flipkart's Myntra tests 'Influncer-led Live Commerce'

08 November 2021, Mumbai:

Myntra, a Flipkart-owned online fashion portal arguably the first major eCommerce platform in India by running a pilot by testing influencer-led live online shopping on its platform experimenting with the celeb model it is pertinent to mention here the model already runs successfully in China.

Myntra model modus operandi goes like this, a bunch of experts and influencers here in the given allied domain of fashion, beauty, and personal care conduct live video sessions on the platform and facilitate a direct product notably when the session involving personalities is underway.

Importantly the transaction can all happen in real-time when an influencer is demonstrating certain items in question which she/he uses, and thus this intrigue influences the ultimate consumer to buy her the very same product/s being used by the expert available right away on the screen to be bought.

Not only that," These there is a provision of influencers to keep interacting live with aspiring consumers and are able to satiate their queries and curiosities around the brand and pricing in question.

Myntra tests influencer-led live commerce model - The Economic Times

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TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

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Flipkart's Myntra tests 'Influncer-led Live Commerce'

'Khadi Fashion Show' to be held on October 26 in New Delhi

26th October 2021, Mumbai:

The Khadi fashion show is slated on October 26 in New Delhi to have broad-based participation by as many as ten (10) promising pro fashion designers from Pan-India.

The fashion show is designed to be curated by none other than the 'Fashion Design Council of India (FDCI)' which adds a lot of credence to the event.

A first for designers, FDCI hall of fame | Couture hall of fame

The event modus operandi has been that the coveted participation for the given fashion show was screened undergoing an exercise of ‘All-India Khadi Designers Competition’ conducted professionally by the nodal body "The Khadi and Village Industries Commission (KVIC)".

Khadi Fashion Show at the NSIC Grounds in the capital - YouTube

 

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

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'Khadi Fashion Show' to be held on October 26 in New Delhi

Not So Pink Launches #NotSoTypical Campaign Featuring Sakshi Sindwani

26th October 2021, Mumbai:

Body-Inclusive Western Workwear Brand 'Not So Pink joins' is a fashionable western workwear brand that delivers contemporary yet comfortable apparel & accessories that offer an incredible fit to Indian women of all body types.

It joins hands with body-positive influencer Sakshi Sindwani to encourage women of all sizes to embrace their curves with its new campaign.

The campaign, in association with body-positive influencer Sakshi Sindwani, will
speak the language of women at the workplace and bring about the vibrant change required in the
Indian corporate environment with its range of fashionable western workwear that is made in trendy
styles to fit a range of sizes.

The campaign will showcase the brand’s figure-friendly and bright dresses that give a spin to the otherwise
drab wear which redefines office attire for most Indian women.

Mrs. Purvi Rohit Pugalia-Co-Founder, Not So Pink, states, “Our ATYPICAL approach to workwear fashion
is our brand’s way of stating that fashion is not reserved for a certain section of the community.

Sakshi’s advocacy for size diversity and her popularity in the fashion circuit will carry the agenda of this
campaign among the masses and be the voice to deliver a more body-inclusive message.

Learn about self-love from fashion influencer Sakshi Sindwani |  Photogallery - ETimes

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

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Not So Pink Launches  #NotSoTypical Campaign Featuring Sakshi Sindwani

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