27 May 2026, Mumbai
Parent company of the prominent mother-and-baby retailer FirstCry, Brainbees Solutions is spearheading a strategic shift in its apparel operations to navigate intensifying market ...
India’s e-retail sector is undergoing a profound structural evolution as Gen Z captures nearly 50 per cent of the market share in online fashion and beauty. With the industry’s gross merchandise value ...
... festive purchases, the sector is now being powered by Gen Z shoppers who are integrating ethnic fashion into daily wardrobes, accelerating the rise of fusion silhouettes, masstige pricing and fast-fashion ...
... The sector’s success depended largely on the velocity of production and consumption. That equation is now beginning to change. A new generation of consumers, rising inflationary pressures, digital commerce ...
Myntra is intensifying its offline engagement by deploying the ‘Glamfest’ tour across 35 Indian cities, specifically targeting the influential Gen Z demographic. This initiative moves beyond traditional ...
... body-contouring features such as corset tops, halter neck kurtas, and modular skirt sets - designs specifically engineered to appeal to the fashion-forward Gen Z and millennial demographic that currently ...
... and lowered return rates by 18 per cent through ‘India-fit’ sizing intelligence. This infrastructure-first approach allows retail players to bypass traditional warehousing bottlenecks, ensuring that viral ...
20 April 2026, Mumbai
Tissot has officially expanded its presence in the Indian luxury market by launching its dedicated e-commerce platform alongside the national debut of the updated Gentleman collection. ...
20 April 2026, Mumbai
DLF Malls has officially launched its ‘Summer Up’campaign across its premier National Capital Region (NCR) hubs, including DLF Mall of India, Promenade, and Avenue, running from ...
16April 2026, Mumbai
Reliance Retail’s premium fashion arm, AZ by Azorte, has launched a high-decibel campaign specifically engineered to capture the burgeoning Gen Z demographic. Moving beyond traditional ...
11 April 2026, Mumbai
Skechers has officially inaugurated its first flagship store in Copenhagen, marking a critical milestone in its European retail architecture. Situated in the high-traffic Amagertorv ...
... rewired by Gen-Z’s daily wardrobe choices. What was once occasion-bound is becoming a high-frequency fashion habit. The real disruption is not the kurta itself, but the context in which it is now being ...
8 April 2026, Mumbai
The unveiling of Garden Vareli’s direct-to-consumer (D2C) portal on April 6, 2026, marks a decisive modernization of the legacy brand under the stewardship of The Chatterjee Group ...
8 April 2026, Mumbai
The aggressive expansion of Flipkart’s quick-commerce arm, Flipkart Minutes, signals a fundamental shift in India's $800 billion retail landscape as the platform moves to saturate ...
... has become synonymous with cash burn. At the same time, a different category, long considered seasonal and fragmented is turning into one of the most profitable opportunities in Indian retail: Gen Z ethnicwear. ...