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Thu, Mar 19, 2026

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Fashion Brand & Retail News

21. AJIO uses Delhivery's QC-RVP technology to boost prospect: (Start-Up); 02 April 2022, Mumbai: To better client experience, Delhivery, a logistics and supply chain company, has teamed with AJIO, a Reliance-owned fashion, and clothing store. AJIO will launch a technology-based ...; Created on 04 April 2022
22. Ajio ropes in Shraddha Kapoor as brand ambassador: (Lifestyle); 09 March 2022, Mumbai: Bollywood actor, Shraddha Kapoor has been roped in by leading fashion and lifestyle brand ‘Ajio’ as its new brand ambassador. One of the hottest selling faces in the advertisement ...; Created on 09 March 2022
23. On Ajio, Reliance Retail's private labels outperform major fashion brand: (Retail); 18th September 2021, Mumbai: Avaasa Mix N Match, Teamspirit, DNMX, and Netplay, all Reliance Retail private brands, are four of the top five selling brands on Ajio this year. It exemplifies Reliance ...; Created on 18 September 2021
24. Ajio and Tata CLiQ Luxury, E-com ad expenditure (adex) in domestic platforms to increase: (Retail); 01 September 2021, Mumbai: India’s e-commerce segment advertisement expenditure (adex) is likely to increase in domestic platforms such as Ajio and Tata CLiQ Luxury, etc. As Ajio, along with other Reliance ...; Created on 01 September 2021
25. E-tailers likes of Reliance Retail, Ajio gear up for 'blockbuster festive season sales: (Retail); ... third wave of COVID-19. The retail arm of Reliance Industries (RIL), Reliance Retail is eyeing more than 50 per cent growth in the fashion marketplace Ajio and likes to attain half the size of online ...; Created on 27 August 2021
26. Cult Gaia launches multi-brand store on 'Ajio Luxe platform: (Lifestyle); 26th August 2021, Mumbai: US brand Cult Gaia has launched its maiden multi-brand luxury e-commerce store on the Ajio Luxe platform in India with a new range of clothing, accessories, and jewelry. Cult ...; Created on 26 August 2021
27. Ajio’s share in Reliance Retail’s apparel sales rises to 25%: (Insight); Reliance Retail's fashion marketplace Ajio’s share in the retailer’s apparel sales has increased to 25 per cent. The e-commerce company has emerged as one of the leading digital commerce platforms for ...; Created on 26 June 2021
28. Reliance Retail to strengthen online platform Ajio: (Insight); Reliance Retail plans to strengthen its online platform Ajio by showcasing products of 30,000 artisans from across India. This festive season, the company showcased more than 40,000 artisan-crafted products ...; Created on 24 November 2020
29. Ekke debuts in India with a focus on high-end contemporary labels: (Apparel); 18 March 2026, Mumbai Moving away from the ‘infinite shelf’ model of mass marketplaces like Myntra or Ajio, newly launched digital platform Ekke focuses on high-end contemporary labels including Huemn, ...; Created on 18 March 2026
30. H&M India optimizes portfolio with launch of new high-touch retail format: (Apparel); ... with platforms like Myntra and Ajio to ensure market velocity. The current growth trajectory suggests that H&M is leveraging India’s growing middle-class discretionary spend to offset plateauing growth ...; Created on 14 March 2026
31. Confluxe to bridge the gap for international fashion brands in India: (Apparel); ... Rajesh Narkar, Former Executive, Myntra and Ajio, and Louis Coucke, Former Executive, H&M India, the Bengaluru-based startup has secured $1.6 million in pre-seed funding led by Wavemaker Partners, with ...; Created on 12 March 2026
32. Beyond the Metros: Organized retail and AI lead India’s $2 trillion growth: (Apparel); ... The implications of this multi-city expansion are visible in international retail activity. In 2024, almost 27 global brands entered India, nearly double pre-pandemic levels. Platforms like AJIO and ...; Created on 04 March 2026
33. Reliance Retail deploys AI-driven ‘Smart Discovery’ to unify omnichannel journey: (Apparel); ... apparel, electronics, and grocery. With 378 million registered customers, the firm is aggressively scaling its omnichannel presence through AJIO and JioMart. Following a steady Q3 FY26 revenue of Rs ...; Created on 18 February 2026
34. Arrow diversifies into womenswear with an exclusive online capsule collection: (Apparel); ... through platforms like Nykaa Fashion and Ajio allows the brand to test consumer appetite with agility before committing to a physical retail footprint for the line. Know More Modern workwear dynamics ...; Created on 03 February 2026
35. Reliance Retail formalizes exclusive partnership with Fabletics: (Apparel); ... strategies, Fabletics aims to capture the ‘mass-premium’ vacuum by utilizing Reliance’s Ajio platform to mitigate high customer acquisition costs. According to market data, women’s activewear remains the ...; Created on 29 January 2026
36. H&M India launches second consecutive capsule for Lollapalooza India 2026: (Apparel); ... Omnichannel execution and category xpansione H&M’s 2026 strategy emphasizes a seamless hybrid model, utilizing its 68 physical stores and digital partnerships with platforms like Myntra and Ajio. ...; Created on 10 January 2026
37. New Balance appoints Janhvi Kapoor as maiden Indian brand ambassador: (Apparel); ... standalone outlets with major e-commerce partners like Myntra and Ajio. DFU Profile Navigating competitive volatility and production shifts The expansion arrives amidst a ‘Great Recalibration’ in ...; Created on 06 January 2026
38. The Business of Dressing India: What the fashion pyramid reveals about consumer power: (Apparel); ... and Ajio Value have expanded the reach of budget fashion deep into Tier-II, III India. Join our group A recent RedSeer Consulting study quantifies the momentum in this space. It projects that the ...; Created on 22 December 2025
39. Rangita expands in Hyderabad with a new store in Moosarambagh: (Apparel); ... expansions, this launch is the result of a ‘digital-to-physical’ blueprint, leveraging pincode-level demand data harvested from high-performing online corridors on Amazon and Ajio. By embedding itself ...; Created on 19 December 2025
40. Merino Wool takes on synthetics in India’s $20B e-com boom: (Apparel); ... asset in India. This pivotal retail strategy, marked by partnerships with e-commerce giants Ajio Luxe and Tata CLiQ Luxury, directly targets the surging Indian luxury market, which analysts project will ...; Created on 26 November 2025