... redefining the Indian luxury landscape, with the domestic women's apparel market projected to hit $121.87 billion by 2034. In early 2026, ‘intelligent luxury’ has emerged as a dominant theme, as affluent ...
... contemporary lifestyle choice reflects broader shifts in India’s economy and culture.
Fashion Guru
The data backs the transformation.
Metric
Indianethnicwear market (overall)
...
... brand, 'Punya'.
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With the launch of this brand, KKCL aims to integrate Indian clothing into daily life - moving beyond just festivals and special occasions - by celebrating the ...
21 August 2025, Mumbai
Indian men’s ethnicwear, once confined to festive wardrobes and ceremonial occasions, has entered into the mainstream of modern fashion.
What was once a category driven by ...
02 January 2025, Mumbai
The past year has seen evolving tastes, economic shifts, and digital disruption in the Indian women’s wear sector. It was marked by a fascinating interplay of factors that reshaped ...
31 December 2024, Mumbai
Year 2024 for the Indian menswear sector was marked by evolving consumer preferences, economic shifts, and technological advancements. It was year of transformation and growth. ...
... wear.
Smaller cities lead the trend
Interestingly, the adoption of ethnic wear among Gen Z in Tier II and III cities is arguably more pronounced. No wonder, online retailer The Indian Ethnic Co. has ...
... and hosts over 200 Indian and international fashion and lifestyle brands, including Zara, Hidesign, Sunglass Hut, House of Cavalli, Forever 21, Parcos, Nike, Skechers, Puma, and Asics.
Launched in 2021, ...
... analyst.
The Indian government has recognized the importance of the MSME apparel sector and has implemented several initiatives to support its growth. These include:
Financial assistance: Schemes like ...
The Indian wedding industry, a juggernaut of celebrations and economic activity, shows no signs of slowing down. Despite global economic headwinds, the market is projected to reach a staggering $130 billion, ...
... began opening retail stores in major Indian cities. The brand has significantly boosted rural employment in Indian villages.
Adhering to traditional Indian methods and materials in its products, Fabindia ...
... brand Twamev.
Despite a contraction due to the pandemic, the Indian men's apparel market has bounced back strongly, projected to grow at a CAGR of 18 per cent over the next four years. This growth is ...
... under ‘The House of Ethnics’ by Ajio.
Vineeth Nair, CEO, Ajio says, the collection explores themes rooted in Indian culture, tradition and heritage. Its launch under the ‘House of Ethnics’ enables customers ...
Recognised for its western casual brands like Jack and Jones and Vero Moda, renowned retailer Bestseller plans to close its Indianethnicwear brand, Indifusion, after three years of acquisition. This ...
A renowned platform bringing together Indian fashion and accessories brands, Sutraa aims to connect smaller labels with a wider customer base by organising its fairs to showcase ethnicwear across the ...
... and a connection to artisanal practices. Despite the global strength of Western brands, regions like South Asia and Southeast Asia continue to witness a thriving ethnic garment market. The Indian ethnic ...
... men are embracing traditional styles with a modern twist.
Evolving paradigm
This trend signifies a shift in the Indian fashion landscape, moving beyond major metropolitan centers and catering to the ...
... predicts a dazzling 7.2% annual ascent from 2022 to 2031, culminating in a majestic $177.2 billion by 2031.
Video Insights
India's Enchanting Canvas Leads the Charge:
Indianethnicwear, with its ...
... on a global scale is Indianethnicwear, not only capturing the imagination of fashion enthusiasts in India but also leaving an indelible mark in places like Singapore, Australia, Cambodia, Indonesia, ...
... some Indian brands for ethnic and casual wear.
The millennial man is a power shopper who has now overshot the tailoring market and is willing to spend on brands and designers who follow the latest catwalk ...