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Gen Z and the ‘Avatar’ economy in India
India’s Gen Z cohort is leading this change and rapidly redefining how identity is constructed and monetised. According to Bain & Company research, nearly 75 ...
... growing alongside a resilient ethnic wear economy driven by weddings, ceremonies and social status consumption.
Craft on the red carpet
A defining moment of this premiumisation strategy came when global ...
In India’s luxury segment premium consumer goods are being viewed not merely as symbols of status but as vehicles of wealth preservation and value creation. As affluent households regain spending confidence ...
20 May 2026, Mumbai
India’s ethnic wear market is entering a new phase as younger consumers redraw the boundaries between tradition, comfort and everyday utility. Once dominated by bridal couture and ...
14 May 2026, Mumbai
Scale is no longer defined by volume alone in India’s shirt market, but by precision. The long-standing dominance of standardized sizing: S, M, L, XL up to XXXL, is steadily weakening ...
... a profit strategy
This repositioning is coinciding with a deeper commercial shift: affordability is no longer viewed as a defensive pricing tactic but as a growth lever. In India’s fashion economy, accessible ...
16April 2026, Mumbai
In a landmark move for the Indian retail landscape, international fashion label Only has launched the country’s first-ever apparel collaboration with the iconic card game, Uno. ...
... and monetized at scale.
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Rewiring the craft economy for scale
For decades, the artisanal economy, with over 6.4 million craftsmen has operated in a fragmented, largely informal structure. ...
... Group is positioning these sustainable enterprises as a new vanguard of India’s digital economy, effectively turning traditional craft into a high-tech, scalable retail business.
An initiative by the ...
... fashion landscape and the artisan economy.
Industry leaders characterize this as a "structural shift" to modernize traditional manufacturing while ensuring rural inclusion. Dr. A. Sakthivel, Chairman ...
09 January 2026, Mumbai
The shift from fast fashion to handcrafted heirlooms is no longer just a mood, it is materialising in numbers that suggest a redefining moment in the global consumption economy. ...
... billion fashion and lifestyle economy she helped institutionalize.
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While the 1964 crown made her a national icon, her true impact lay in transitioning Indian fashion from unorganized tailoring ...
... for India’s craft economy to flourish.
The Indian handicrafts sector was valued at $4.565 billion in 2024, and projections show it nearly doubling to $8.198 billion by 2033, growing at a 6.39 per cent ...
23 November 2025, Mumbai
India's fashion e-commerce leader, Myntra (a profitable Flipkart subsidiary), is accelerating its dominance by blending content and commerce.
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Social-led shopping ...
08 October 2025, Mumbai
The just concluded Durga Puja season has underscored the shifting fault lines in Eastern India’s retail economy. What was once a festival that brought prosperity to every corner ...
8 May, Mumbai 2025
India's fast growing creator economy is set to become a monumental force in driving consumer spending, with a huge potential to influence $1 trillion (Rs 84.5 lakh crore) annually by ...
08 November 2023, Mumbai
Brexit has had a significant impact on the UK's global trade reputation, both positive and negative. Some supporters of Brexit argue that the UK has gained more autonomy and ...
06 November 2023, Mumbai
As per the latest ETRetail report l India's economy, one of the world's fastest-growing, is booming with consumer spending during the festive season. People are splashing out ...