29 October 2025, Mumbai
Global retailer H&M is significantly expanding its digital presence in India by launching its apparel and beauty collections on the Nykaa and Nykaa Fashion platforms this November. This partnership is a key move to make the brand's offerings more accessible to Nykaa's massive nationwide consumer base, estimated at over 45 million.
H&M's fashion lines will be available for purchase on Nykaa Fashion. This includes the upcoming Festive 2025 Collection, featuring partywear and outerwear in fluid fabrics with dramatic, metallic detailing.
The H&M Beauty range will launch simultaneously on the main Nykaa platform. This includes over 200 vegan make-up products, beauty tools, and fragrances. The collaboration aims to leverage Nykaa's deep understanding of Indian consumers and its digital reach to bring H&M’s ‘world-class style and beauty’ closer to millions of shoppers across the country.
To mark the debut, H&M will be taking over the Spotlight Stage at Nykaaland 3.0, India's beauty and lifestyle festival, which runs from November 7 to 9 in New Delhi.
This collaboration is viewed by both companies as a landmark moment that strengthens H&M's India expansion strategy and reinforces Nykaa's position as a gateway for major global fashion and beauty brands.
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