15 December 2025, Mumbai
Expanding its retail footprint, Go Colors has launched a new 2,400 sq ft flagship store on Bandra Linking Road in Mumbai. Largest of the brand's 64 existing Mumbai locations, the store was inaugurated by brand ambassador and digital creator, Prajakta Koli. This launch follows the successful debut of similar large-format flagship stores in Chennai and Bangalore.
The move reinforces Go Colors' positioning as an essential wardrobe brand for modern Indian women who prioritize comfort, versatility, and everyday confidence over fleeting fashion trends. The brand is dedicated to solving the challenge Indian women often face in finding comfortable, well-fitting innerwear and bottom wear suitable for every occasion, from office hours to travel and celebrations.
The new flagship is designed to provide an immersive and intuitive shopping experience, featuring dedicated category zones, collection walls, curated occasion edits, and spacious trial rooms. It serves as a one-stop destination for the brand’s extensive range of bottom wear—covering a multitude of fits, fabrics, sizes, colors, and silhouettes for women of all age groups and body types.
Gautam Saraogi, Founder & CEO, Go Colors, stated. known for its style and convenient shopping, Linking Road is the ideal location to showcase their full range and reflects their long-term vision of building deeper, experience-led retail across India.
Vatsal Koolwal, CMO, Go Colors, highlights, the new store features a dedicated display for the ‘MostlySane’ collection, allowing customers to experience the modern, expressive philosophy up close.
Go Colors is evolving beyond being just a leggings brand into a complete bottom wear destination. Having already opened more than 800 EBOs across Indian cities, the brand plans to expand continuously by adding 80 to 90 net new stores each year, maintaining its focus on innovation, design, and elevated retail experiences.
Get in Touch! 
