Juicy Couture captures Hyderabad market with full-scale apparel launch
13 May 2026, Mumbai
Juicy Couture has officially inaugurated its latest retail destination at Lake Shore Mall, Hyderabad, marking a definitive shift in its Indian market strategy. Managed through an exclusive partnership between Brand Concepts and Authentic Brands Group, the launch signifies the brand's transition from an accessories-centric player to a comprehensive lifestyle destination. Hyderabad, currently emerging as one of India's fastest-evolving luxury landscapes, provides a critical touchpoint for the brand to tap into the $4.5 billion aspirational fashion market. The store's opening aligns with a broader trend where premium global labels are decentralizing from traditional hubs like Delhi and Mumbai to capture ‘New India’s’ rising discretionary spend.
Bridging heritage glamour and modern athleisure
The new outlet introduces the brand's complete ready-to-wear collections, featuring the iconic velour tracksuits that defined early-2000s pop culture, alongside elevated athleisure and high-visibility logo apparel. This inventory expansion targets the 15 per cent projected growth in the domestic premium athleisure segment for 2026. The overwhelming success of our handbags in India confirmed a deep local affinity for the brand's identity, stated Abhinav Kumar, CEO of Brand Concepts. By integrating physical ‘content hubs’ like the Lake Shore store with its recently launched D2C platform, Juicy Couture is targeting a 10–15 per cent revenue uptick for its global portfolio this year.
Data-driven engagement with Gen Z consumers
Juicy Couture’s expansion is heavily anchored in social commerce and influencer-led discovery, which accounts for nearly 35 per cent of fashion discovery among its core demographic. Recent marketing data indicates the brand outpaces luxury peers on high-engagement platforms, particularly TikTok (60.4 per cent share of content) and Instagram, leveraging a ‘casual luxury’ aesthetic that resonates with Indian millennials and Gen Z. By offering a size-inclusive range from XS to 3XL, the retailer is successfully localizing its California heritage to address the diverse Indian consumer base, ensuring the brand remains culturally relevant while scaling its physical presence across metropolitan high streets.
A global lifestyle icon
Juicy Couture is a Los Angeles-based luxury brand known for its ‘casual glamour’ aesthetic. In India, it operates through an exclusive licensing deal with Brand Concepts, focusing on premium apparel, handbags, and travel gear. The brand is currently executing an aggressive expansion strategy across India's Tier-I and Tier-II metropolitan hubs.
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