26 December 2024, Mumbai

Men’s fashion brand, Powerlook expects revenues in the current fiscal to rise by 50 per cent to Rs 150 crore from Rs 100 crore in the previous fiscal.

The brand also plans to expand its retail footprint to 15 stores by March next year. It recently opened five new stores spanning 30,000 sq ft in three states including Maharashtra (Mumbai), Gujarat, (Vadodara and Surat) and Karnataka (Bengaluru), notes Raghav Pawar, Co-Founder.

With the opening of these five new stores, the brand’s total store count increased to 13, adds Pawar. Its sales also grew by 25 per cent with the opening of each of these store, demonstrating the brand’s well-executed and result-driven expansion strategy.

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24 December 2024, Mumbai

Four and half years after the Indian government banned it, Reliance Retail plans to launch Chinese fast fashion label Shein in the country starting with its fashion and lifestyle platform Ajio.

The Indian government had banned the Shein app in June 2020 following escalation of India-China border conflict. Shein was among the over 50 Chinese apps banned then by the ministry of electronics and information technology (MeitY).

A global fashion major, Singapore-based Shein will compete directly with Tata Group's value fashion chain Zudio and Flipkart-owned Myntra in India in the fast fashion, affordable space. Reliance Retail Ventures had signed a partnership with Shein last year to sell its fast fashion range in India on its platforms.

Piyush Goyal, Minister of Commerce and Industry, says, Reliance Retail will host an indigenous retail platform on infrastructure in India with Shein having no access to, or rights over, such data.

According to an October report by Reuters citing data by The Information, Shein's revenue growth slowed to 23 per cent in H1, FY24 from 40 per cent in the previous year, ahead of a stock market listing in London.

As per a report by consulting firm Redseer Strategy Consultants, the Indian fast fashion market is expected to cross $50 billion in sales by FY31. Indian fast fashion would make up for 25-30 per cent of overall fashion retail by FY31 in the Indian market.

However, the market is flooded with hundreds of unorganised players competing for market share. Reliance Retail Ventures has signed a technology agreement with Roadget Business Pte to develop an indigenous ecommerce retail platform, Goyal adds. The platform intends to create a network of local manufacturers and suppliers to manufacture and sell products under the brand name Shein, he further states.

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23 December 2024, Mumbai

One of the most trusted baby care brands across 120 countries, Chicco opened its latest flagship store in India at the Ambience Mall in Gurgaon. Emphasising on the brand’s focus to expand its retail footprint in India, the new store offers a wide range of baby care solutions to the brand’s customers in Gurgaon.

The new store not only caters to customers’ growing demand for world-class baby products across NCR but also helps expand the brand’s presence across the country.

The store aims to retail the brand’s entire product range including apparels, strollers, safe car seats, cosmetics, feeding accessories, toys, highchairs, cots and cribs, affirms Rajesh Vohra, CEO, Artsana India (Chicco). The store provides Indian parents with an access to a variety of essential products besides creating a suitable ambience to support their parenthood journey, adds Vohra.

While Chicco is already present across India through online and distribution networks, the brand’s exclusive outlets are currently in located in select metros only, he adds. Through this expansion, the brand aims to introduce its products in more Indian cities including small and densely populated ones.

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26 December 2024, Mumbai

Multi-brand fashion and lifestyle chain from the Landmark Group, Lifestyle has launched a new outlet in Phoenix Palladium Mall, Mumbai.

Designed to offer an expansive range of apparel, accessories, and beauty products, the store is segmented to feature both Indian and international brands, catering to men, women, and children. It boasts a diverse selection of apparel, including western and trend-driven styles, as well as ethnic wear. Some of the prominent brands featured in the store include Vero Moda, Levi's, Ginger, Melange, and Forever New.

The store also offers an extensive collection of women’s handbags from brands such as Guess, Code, Allen Solly, and Van Heusen. A standout feature of the new outlet is its dedicated watches section. Timepieces from brands such as Titan, Timex, Boss, Fossil, Tommy Hilfiger, Coach, and Armani Exchange are displayed in elegant glass cabinets. The store also boasts of digital screens showcasing brand campaigns and product details.

A one-stop destination for trend-conscious shoppers in Mumbai, the store offers a curated mix of fashion, beauty, and lifestyle essentials.

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24 December 2024, Mumbai

A leading apparel manufacturer and retailer, Cantabil Retail India has roped in V360 Group as its official public relations partner. The agency will manage the brand’s PR activities and focus on enhancing its media presence and nationwide visibility.

Cantabil Retail India entrusted its communications mandate to V360 Group following a comprehensive evaluation process. The brand recognises the agency’s extensive experience and expertise in PR and strategic communications. Known for its impactful brand messaging and innovative campaigns, the agency is reputed as a leader in the industry.

V360 Group’s deep understanding of the Indian retail landscape and its evolving media environment will help Cantabil’s build brand equity and support its growth.

Ria Mukherjee, Senior Vice President, V360 Group, says, the agency will help design and implement innovative communication strategies to enhance Cantabil’s media presence. Its partnership with the brand highlights its expertise in the fashion and lifestyle domain, and it will continue to support Cantabil in its journey of growth and success.

Deepak Bansal, Director, Cantabil Retail India adds, a leader in the communications industry, V360 Group is known for its 360-degree PR approach and impressive media network. Cantabil’s partnership will help the agency will help the brand strengthen it’s presence across the country and foster deeper connections with customers. It will also enable Cantabil to achieve new milestones.

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23 December 2024, Mumbai

One of India’s leading fashion brands, Pantaloons has launched its latest collection, ‘Groovin’ in partnership with actress Sahiba Bali.

Curated for the season’s celebrations, the new collection, ‘Groovin’ offers Pantaloons’ customers a perfect wardrobe for every occasion—be it a cozy Christmas evening or a glamorous New Year’s soirée. The collection makes each of their occasions stylish, transforming every moment into an unforgettable fashion statement.

Designed to inspire individuality and creativity, the new ‘Groovin’ collection encourages young customers to embrace their unique sense of style. Bali’s collaboration with Pantaloons brings an exciting synergy of bold designs and expressive fashion to the collection. Her association with the brand elevates the collection into a celebration of self-expression and modern chic, making it a must-have for all fans and fashion enthusiasts.

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23 December 2024, Mumbai

Global sportswear brand, Nike’s latest store in Lucknow exemplifies the brand’s commitment to blend performance with style.

Located at Phoenix Palassio, this new outlet serves as a wellness hub, offering an extensive selection of products that cater to fitness enthusiasts, professional athletes, and everyday consumers seeking premium activewear.

The store offers a curated range of athletic footwear, apparel, and accessories. It inspires individuals to pursue their fitness journeys relentlessly. Each of the store’s design detail emphasises the brand’s focus on deliver cutting-edge products.

Encouraging its customers to pursue their fitness goals, Nike continues to foster a global movement that embraces diversity. The opening of the Lucknow store highlights the brand’s efforts to provide innovative solutions for various fitness needs.

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24 December 2024, Mumbai

Foraying into the Indian market, Japanese home decor, furniture, and accessories brand Nitori opened its first brick-and-mortar store across 32,000 sq ft at the R City Mall in Ghatkopar, Mumbai. The brand plans to open 3,000 stores across the world by 2032.

The store allows the brand to promote its mission to enrich people’s homes across the world, says Masanori Takeda India, Executive Vice President, Nitori Holdings Co. It offers Indian consumers premium-quality products and a haven for all their home furnishing needs.

Nitori joins international brands including H&M, Aldo, Birkenstock and Mango in R City Mall. Spanning 1.2 million sq ft, the store has reportedly approximately one million monthly visitors.

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23 December 2024, Mumbai

Expanding its apparel offerings, streetwear brand Khaaki has teamed up with several micro-influencers to launch its first ever limited edition winter collection. Catering to men and women, the new ‘Winter Wear Limited Edition Collection’ blends inspirations from the Renaissance period with youthful modernism.

Elaborating on the collection, Akshit Khanna, Founder, Khaaki, says, the range blends the best of history and street fashion. Launched in collaboration with micro-influencers at a recent fashion event, ’The Sorbet Soiree,’ the collection features a range of hoodies and sweatshirts that fuse classic art with contemporary style.

The collection will be promoted by the micro-influencers on their social media pages. The influencers will showcase the collection in diverse ways to establish the brand’s connection with niche audiences across the country.

New Delhi-based Khaaki retails from its direct to customer e-commerce store. The brand is known for offering customers a range of oversized t-shirts and gender-neutral garments.

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23 December 2024, Mumbai

‘AlterEgo,’ the new ready-to-wear collection by Mellowdrama blends versatility with bold design elements. The collection has been crafted from repurposed fabric waste and reflects the brand's commitment to eco-conscious fashion while celebrating individuality and self-expression.

Described as ‘a call to embrace your true self,’ the ‘AlterEgo’ collection aims to redefine wardrobe staples by blending versatility with daring design elements. The pieces are designed for everyday wear, yet they also make a bold style statement, embodying a fusion of comfort and uniqueness.

Featuring a diverse range of textiles, the ‘AlterEgo’ collection reimagines soft twills and breathable cotton into innovative silhouettes that range from casual to structured styles. The collection balances soft, flowing forms with sharply defined cuts. Its designs cater to a wide range by transitioning seamlessly from daywear to statement-making evening outfits. A few of the standout pieces in this collection include zipper-trimmed ruffled black sets that exude edgy sophistication, metallic trench coats with a futuristic flair, and fringed distressed denim that adds a rebellious touch to any outfit.

Designed by Aaina Mahajan, Creative Director, the collection embraces an innovative approach to sustainability. It helps the brand not just reduce environmental footprint by repurposing fabric waste but also transcend the traditional boundaries of design. The collection reiterates Mellowdrama’s aim to create meaningful and impactful fashion.

The ‘AlterEgo’ collection is available for purchase on Mellowdrama’s direct-to-consumer e-commerce platform and at its exclusive outlet in The Dhan Mill, New Delhi. With this collection,

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