Kiaasa Retail intensifies multi-state footprint with new store openings

Kiaasa Retail is intensifying its multi-state footprint through simultaneous physical store rollouts, signaling a broader strategic push across non-metro apparel markets. This coordinated offline strategy capitalizes on escalating regional consumer demand for mid-premium traditional attire, establishing high-density physical touchpoints while expanding market share beyond primary commercial centers.

Driving store operations and premium value

Regional retail expansion serves as an efficient engine for sustained top-line trajectory. Om Prakash, Managing Director, notes, localized storefronts deliver direct customer engagement, driving superior brand recall and basket conversion compared to digital-only channels. Financial operational data supports this execution strategy, with average selling prices rising from Rs 1,772 to Rs 2,430 and same-store sales growth advancing to 12.89 per cent.

Managing supply logistics against revenue targets

With revenue from operations reaching Rs 134.63 crore and EBITDA margins expanding to 17.8 per cent, physical retail units function as crucial volume drivers. Managing inventory inventory-intensive working capital remains an operational hurdle - inventories reached Rs 117.48 crore during network scaling. However, a structured multi-tier clearance model ensures systematic inventory recycling, fortifying corporate profitability.

Expanding ethnic wear network

Kiaasa Retail manufactures and distributes traditional women's ethnic wear, specialized kurta sets, and fusion apparel. Acquired in 2021, the company manages over 124 outlets across 70 cities and targets 250 operational stores by 2028, supported by Rs 134.63 crore in annual revenue.