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Aks, a womenswear company, has debuted its first 'Mother-Daughter Duo' collection

24th August 2021, Mumbai:

With the debut of a new ‘Mother-Daughter Duo' range of matching costumes for mothers and young girls incorporating traditional and western attire, womenswear company Aks has expanded its product offering.

According to a press statement, Aks' first collection for moms and daughters premiered on its dedicated e-commerce shop with a selection of lehengas, kurtas, maxi skirts, and loungewear sets in cotton and rayon materials. The business is striving to reduce textile waste by producing a matching children's size piece out of fabric offcuts from the womenswear version of the outfit. 

In a press statement, brand founder and creative director Nidhi Yadav said, "With the Mother-Daughter pair collection, Aks longs to give a big range of enticing and fashionable ethnic and fusion clothing for joyful and lively moms and daughters." “This collection is even more significant because the outfits were made from upcycled materials.” 

 

“Aks as a clothing company not only wants to appeal to the fashion world but it is also committed to supporting the sustainability movement,” Yadav added. “Rather than just expressing sorrow over the world's obvious problems, Aks is attempting to create a trend for upcycling with this venture.” In 2014, Yadav created Aks, a collection of ethnic and fusion-style womenswear. The business features online retail and wholesale store, as well as a couture service.

mother-daughter-duo - ShaadiWish

 

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Aks, a womenswear company, has debuted its first 'Mother-Daughter Duo' collection

Fabindia introduces a new fusion line. FabNu

23rd August 2021, Mumbai:

The company stated on Facebook that FabNu will launch with a dedicated section on Fabindia's e-commerce site with the motto "Unapologetically You."

The new apparel collection is part of Fabindia's effort to appeal to younger customers who like informal, flexible, and free-spirited looks. ‘Indie Dreams,' ‘Flashback,' ‘Conversation Starter,' and ‘Folkadelic' were the first four collections released by the company. FabNu reimagines Fabindia's distinctive traditional style printed cotton as strappy summer dresses, loungewear, and relaxed-style matching sets using Fabindia's characteristic traditional style printed cotton.

Cotton trousers with elastic at the ankles to imitate sweatpants, wrap halter tops, and peter-pan collar dresses are among the standout pieces. Homeware starts at Rs 199 ($2.68), while womenswear and footwear start at Rs 590. Matching fabrics are also available in accessories like shawls.

 

Stripes, checks, and batik prints, as well as abstract motifs, are included in FabNu's homeware collection, which includes candles, mugs, linens, and dinnerware in a variety of colors. Fabindia has been holding a number of events in conjunction with their recent launch to take advantage of the relaxed shutdown limitations.

The company recently hosted live music performances at its Vasant Kunj location in New Delhi, as well as releasing a fashion video for its current collection, Rimjhim.

Fabindia launches its contemporary, western wear brand “FABELS” | Blah and  More - Singapore's Top Parenting and Fashion Blog

 

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Fabindia introduces a new fusion line. FabNu

LogiCloud is being used by WebXpress at Bestseller India

17th August 2021, Mumbai:

WebXpress, a global transportation and logistics software as a service provider, has implemented the LogiCloud platform for Bestseller India, a family-owned apparel firm. Bestseller India is a worldwide company that owns well-known brands like as Jack & Jones, Vero Moda, Only, Selected, and others.

LogiCloud is a supply chain visibility platform that connects retailers and manufacturers with over 150 logistics providers and all parts of the supply chain, including inbound, distribution, and omnichannel delivery.

With the implementation of LogiCloud, Bestseller India will be able to link its 200 EBOs (Exclusive Brand Outlets), 1,500 SIS (Store in Store) outlets, and about 40 franchisees through a single platform. The company sells premium brands with a shelf life of only 6 to 8 weeks, emphasizing the need for speed in the industry. Simultaneous product availability at several places while maintaining a high-end experience helps to build brand equity. To reach consumers across the country, the supply chain team collaborates with different logistics partners to accomplish these important duties. The difficulty, on the other hand, is to provide partners real-time access to data and to guarantee that any delays are detected, allowing the supply chain team to respond quickly.

 

YouTube Channel https://www.youtube.com/c/DFUPublications/videos

 

Bestseller uses LogiCloud to streamline operations like booking, partner allocation, tracking, and freight audits across the whole supply chain. This allows the firm to gain control over its supply chain while also decreasing information delays by more than 20%. “We cherish our connection with Bestseller greatly,” Apurva Mankad, founder, and CEO of WebXpress said of the collaboration. This collaboration enables us to digitally change the whole supply chain, which spans 800 sites. We've demonstrated that even the tiniest logistics firm can be digitally connected to a larger firm. We are hoping that the LogiCloud technology will assist in connecting all supply chain players and resulting in increased efficiencies.”

“Involving many logistics partners is a requirement in our company, but integrating them all into one system was a challenge,” Ranjan Sharma, CIO and head of supply chain management at Bestseller, noted. Our procedures are optimized as a result of monitoring them and maintaining smooth supply chain visibility. We didn't simply want a technical partner; we also wanted someone who could bring in expertise and ground-level understanding.

Bestseller India: Latest News & Videos, Photos about Bestseller India | The  Economic Times - Page 1

 

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LogiCloud is being used by WebXpress at Bestseller India

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