Brands-To-Retail

All Stories

Brands-To-Retail 2023-04-11

Step out of your comfort zone with Lee Cooper's summer campaign

11 April 2023, Mumbai

Lee Cooper's summer campaign "Life is out there" aims to encourage people to step out of their comfort zone and live life to the fullest. The primary target group for the campaign is people between the ages of 18 to 30, but the brand's consumers extend from 18 to 45.

The campaign is being promoted through a multimedia approach, including social media, print ads, airport activities, and out-of-home advertising. The ad strategy is mainly driven by digital, as the primary source of entertainment for the brand's core target group is their phone screens.

Lee Cooper has 25-plus exclusive brand outlets, with 60% in metros and 40% in tier 1 cities. Currently, 80% of the business comes from offline stores, and 15-20% comes from online platforms. Sixty to 70% of the overall business would be from apparel, and the rest from footwear.

Latest Textile Events

Brands-To-Retail 2023-04-11

Step out of your comfort zone with Lee Cooper's summer campaign

Indian Terrain unveils new flagship store in Chennai

11 April 2023, Mumbai

Indian Terrain, a popular men’s high-street fashion brand, has opened a flagship store at East Coast Road in Chennai. Spread across 2100 sq. ft, the newly launched store is the 12th flagship store of Indian Terrain in the city and offers a wide range of casual and formal wear for men, including shirts, trousers, t-shirts, and accessories.

The new store has a modern, minimalistic aesthetic, with a focus on creating a comfortable and welcoming shopping experience for customers.

Indian Terrain's commitment to providing comfortable and stylish clothing options for men has been a driving force behind the store's design. The store also features a dedicated space to showcase the brand's exclusive sustainable clothing range.

The new Indian Terrain store launched in ECR is located at Thiruvanmiyur. In addition to the flagship store in ECR, the brand also launched a refurbished store in Nexus Vijaya Mall.

Latest Textile Events

Brands-To-Retail 2023-04-11

Indian Terrain unveils new flagship store in Chennai

Being Human expands presence in Bangladesh with two new outlets

07 April 2023, Mumbai

Being Human Clothing, the popular clothing line founded by Salman Khan, is expanding its presence in Bangladesh with the addition of two new outlets in Dhaka and Chattogram.

The second outlet, located in Dhanmondi, Dhaka, is to be opened soon, this comes after the successful launch of Being Human Clothing's first store in Banani, Bangladesh. The franchise rights for the clothing line in Bangladesh have been acquired by CrimsonCup Bangladesh.

The opening of these new outlets highlights the growing popularity of Being Human Clothing in Bangladesh and its commitment to providing stylish and sustainable clothing options to customers in the country.

With its strong brand image and celebrity association, the clothing line is expected to continue its successful expansion in Bangladesh and beyond.

Latest Textile Events

Brands-To-Retail 2023-04-07

ABFRL: Planet Fashion gets stylish

06 April 2023, Mumbai

Aditya Birla Fashion and Retail's Planet Fashion is unveiling a new retail identity at its store in Dibrugarh, Assam. With over 175 stores across India, Planet Fashion offers the latest international fashion selections at affordable prices.

The new brand identity is complemented by product and packaging innovation aimed at attracting new-age consumers and improving their customer experience.

The flagship store in Dibrugarh, Assam offers an immersive shopping experience and showcases an extensive product portfolio across different levels. The ground floor features casuals, denim, and seasonal clothing, while the first floor offers formal shirts, trousers, and a wedding lounge with suits, blazers, and accessories.

What all you need to know

Ms. Farida Kaliyadan, COO of Louis Philippe and Planet Fashion, expressed pleasure in launching the new retail identity in Dibrugarh, Assam, and emphasized the brand's focus on delivering value to customers through superior craftsmanship, an extensive product portfolio, and an unparalleled retail experience.

The new retail identity features a modern and sophisticated look, with a new logo in white, grey, and copper colors. Fixtures are designed to display a wide range of lifestyle looks, and abstract mannequins are used to illustrate brand stories and images.

Planet Fashion currently has 175+ stores across 155 cities in India, offering premium brands such as Louis Philippe, Van Heusen, Allen Solly, Simon Carter, and Octave under one roof. The brand aims to reinforce its new retail identity across markets as it strategically expands while maintaining its commitment to delivering value to customers.

Latest Textile Events

Brands-To-Retail 2023-04-06

Sparky aims to achieve Rs 1000 crore sales, plans to expand into kidswear

10 April 2023, Mumbai

Sparky, a rapidly expanding mass jeanswear brand, is transforming men's fashion perceptions in India. With a formidable retail presence in nearly 8,000 stores across Tier II and Tier III cities.

Sparky is now branching out into kids' clothing as the brand recognizes the surging demand in this market segment. Jeanswear remains Sparky's core business, driving almost half of its annual sales, while the rest is contributed by a diverse product range, such as t-shirts, hoodies, sweatshirts, chinos, jackets, and lowers.

The company is aiming to achieve sales of Rs 1000 crore by 2027, an objective that appears attainable given its robust foothold in some of the largest markets in Northern India, including Bihar, Uttar Pradesh, Kolkata, Jharkhand, Rajasthan, Odisha, Madhya Pradesh, as well as South India.

With its extensive reach and versatile product range, Sparky is poised to continue leading the Indian fashion industry for years to come.

Latest Textile Events

Brands-To-Retail 2023-04-10

Sparky aims to achieve Rs 1000 crore sales, plans to expand into kidswear

John Players Launches S/S'23 Collection with Sidharth Malhotra

07 April 2023, Mumbai

John Players, the renowned fashion apparel brand for men, has recently launched its Spring Summer’23 Collection, featuring the brand's new expression "Play it Real". Alongside the launch, the brand also unveiled its new brand ambassador, popular Bollywood actor Sidharth Malhotra.

The Spring Summer’23 Collection features a relaxed and stylish range of garments designed for summer dressing, including trendy white denims, knitted chinos, and an alluring vacation-inspired collection. The new collection promises to bring the summer vacation directly to the day-to-day of fashion-conscious men.

With its fresh, new avatar and the addition of Sidharth Malhotra as its brand ambassador, John Players is all set to make a statement in the world of men's fashion. The brand's Play it Real expression resonates with the aspirations of young men looking to carve their place in the world, making John Players the go-to choice for those who want to dress stylishly and authentically.

Latest Textile Events

Brands-To-Retail 2023-04-07

ZODIAC : Summer 2023 collection

04 April 2023, Mumbai

ZODIAC's latest collection, the Positano Linen Collection, draws inspiration from the beautiful colors of summer seen on the Amalfi Coast on the Italian Riviera. Linen, which is woven from the Flax plant, is recognized as the world's strongest natural fiber and is an ideal fabric for summer garments due to its breathable weave.

Salman Noorani, Vice Chairman & M.D. of ZCCL, expressed pride in ZODIAC's almost two-decade-long tradition of offering the finest collection of ready-to-wear Linen for discerning Indian men. He noted that customers often refresh their summer wardrobe every year due to the harsh temperatures experienced across India.

What all you need to know

ZODIAC uses high-quality Linen woven from Flax grown in the Normandy region of France, resulting in a very high-quality fabric with a naturally wrinkled appearance that adds elegance to summer looks.

The collection's color palette reflects the stunning hues of Positano, with a range of solids, stripes, and checks available in both short and long sleeves. Customers can pair the shirts with ZODIAC Linen Jackets, Trousers, and Bandhgalas for a sophisticated summer ensemble.

Latest Textile Events

Brands-To-Retail 2023-04-04

ABFRL & 1M1B: India’s 1st Green Jobs & Sustainability Accelerator

10 April 2023, Mumbai

Aditya Birla Fashion and Retail Limited (ABFRL) and 1M1B (One Million for One Billion) have launched India's first Green Jobs and Sustainability Accelerator program for Climate Change action. The partnership aims to mobilize and equip 1 million youth with the skills and mindset needed to contribute to the fight against climate change.

The program, piloted in January 2023 with participation from over 545 CBSE schools, will be scaled up and operational in over 25,000 schools and colleges from April 20, 2023.

"The youth of today are the driving force behind the green future of work and workplaces," declared Dr. Naresh Tyagi, CSO of ABFRL, and Co-Chair of the Green Jobs & Sustainability Accelerator.

"India, with its vast talent pool, has the incredible potential to channel its youth towards green jobs through initiatives like the Green Jobs & Sustainability Accelerator," emphasized Erik Solheim, Advisor to 1M1B & former ED of UN Environment & Under Secretary General of the United Nations.

The Sustainability Accelerator program will introduce students to the role of technology in shaping a greener planet and provide them with workplace experiences and internships at ABFRL to learn about sustainable practices.

The curriculum, designed by 1M1B, will focus on Climate Change Action and equip students with valuable perspectives and skills that can be applied in the workplace to positively impact the environment.

As part of the initiative, ABFRL will offer internships and workplace experiences to 20 students, and the top student team will have the opportunity to present their work at the annual 1M1B Youth Summit at the United Nations headquarters in New York.

The program aims to create a sustainability mindset among the youth and promote social responsibility, reflecting ABFRL and 1M1B's commitment to advancing sustainability and climate change action.

Latest Textile Events

Brands-To-Retail 2023-04-10

Puma India sales surge, plans to open interactive stores in top tier cities

06 April 2023, Mumbai

Puma India, a global sportswear brand, has witnessed a surge in sales, with revenues surpassing INR 2,980 crore in 2022, up from INR 2,000 crore in the previous year.

Puma India received 43% of its business from online channels in 2021, with the majority coming from e-commerce, and has experienced substantial growth in Tier 2 and 3 cities where the brand had low penetration. The brand plans to open interactive stores in all top tier cities, with a focus on delivering an engaging experience to customers.

Puma India's revenue is primarily derived from footwear (55%) and apparel (39%), with the remainder coming from accessories. The brand's digital-first approach has enabled it to leverage the growth in the sports and fitness category in India, leading to sustainable growth and expansion opportunities.

Puma attributes brand's growth due to the significant growth in the sports and fitness category, which has led to a rise in the number of people playing sports and wearing casual and sports attire as well as brand’s digital-first approach, key influencers, social media platforms, and an e-commerce strategy.

Latest Textile Events

Brands-To-Retail 2023-04-06

Lee® opens flagship store in Bengaluru

04 April 2023, Mumbai

Ace Turtle, a technology-native retail company, announced the opening of Lee®’s flagship store in Bengaluru, India. With a retail space of 4,200 sq. ft, the store is the largest for the iconic denim brand in India and one of Lee®’s global flagship stores.

Ace Turtle CEO, Nitin Chhabra, expressed delight in launching the store, citing the company's extensive omnichannel technology expertise and unique operating model as significant contributors to scaling Lee®’s business in India. Lee®’s VP and Managing Director, John Gearing, expressed excitement over the partnership with Ace Turtle to position Lee® as the preferred denim brand among young Indian consumers.

The store offers a unified and superior shopping experience through an omnichannel-enabled system and several in-store features to enhance consumers' shopping experience.

Ace Turtle entered into an agreement with Kontoor Brands in 2021 to become Lee®’s long-term licensee for India and other South Asian markets. The Indian domestic denim market is expected to reach Rs 91,894 crore by 2028.

Latest Textile Events

Brands-To-Retail 2023-04-04

Otto ropes in superstar Mahesh Babu as brand ambassador

08 April 2023, Mumbai

Popular South Indian actor Mahesh Babu has now become the face of Otto, a South Indian apparel company, adding another brand to his impressive list of endorsements.

Otto is a well-known apparel brand that offers a range of clothing and accessories for men, women, and children. The brand is known for its high-quality products, affordable prices, and trendy designs.

With Mahesh Babu as its brand ambassador, Otto is expected to strengthen its brand image and expand its customer base in the region.

Latest Textile Events

Brands-To-Retail 2023-04-08

Soch: Opens its 1st store in Jaipur

06 April 2023, Mumbai

Soch, India's largest occasion wear brand, opens its first store in Jaipur, showcasing its latest Spring Summer '23 collection in a beautifully designed space.

"We are thrilled to introduce our unique and stylish ethnic wear to the women of Jaipur as we open our first store in the city," said Vinay Chatlani, Co-founder & CEO of Soch Apparels.

With plans to expand into Tier 2 and 3 markets, Soch aims to boost growth in the North and East of India, in addition to its traditional strongholds in the South and West.

With 155 exclusive stores across 60 cities, a strong online presence, and partnerships with Reliance Centro, Amazon, Myntra, Flipkart, Tata Cliq, Ajio, and Nykaa, Soch continues its mission to provide unique and stylish ethnic wear to customers nationwide.

Latest Textile Events

Brands-To-Retail 2023-04-06

Dior's pre-fall 2023 show in Mumbai showcases India's rich heritage & incredible embroidery knowledge

01 April 2023, Mumbai

Dior's highly anticipated pre-fall 2023 show finally took place at the Gateway of India in Mumbai, with Maria Grazia Chiuri, the brand's creative director, taking the final bow in front of a star-studded audience that included movie stars, influencers, royalty, and the Ambanis.

Dior pre-fall 2023 show celebrated India's culture and women, including the flower Rangoli and Toran showcased India's rich heritage. There were Bollywood celebrity stylists, who dressed up their stars in Dior.

VIEW FOR MORE

The dresses on display were alluring and showcased India's incredible knowledge in the embroidery field. The collection included silk outfits, coats, and sari-inspired skirts, with bold purples and pinks adding a touch of glamour. The craftsmanship and embroidery work was impeccable and made the collection a treat for the eyes.

Latest Textile Events

Brands-To-Retail 2023-04-01