05 July 2022, Mumbai:

To strengthen its direct-to-consumer strategies and build a truly customer-centric business, Pepe Jeans has deployed Salesforce Commerce Cloud. The Salesforce Commerce Cloud solution helps transform shopping experiences across all digital channels.

It would provide Pepe a collaborative view of the customers’ journey and enable it to ensure a more personalized customer experience.

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Additionally, with Salesforce, the Pepe Jeans team can integrate its website with its social channels to expand the brand’s reach and build a robust online community. In future, the company aims to strengthen customer engagement by deploying the Salesforce Marketing Cloud with data-driven digital marketing.

Manish Kapoor, Managing Director & CEO, Pepe Jeans India says, Pepe Jeans views digitization as a way to achieve a single, unified view of the customers’ demands across online and offline channels. Salesforce enables the brand to identify customers’ requirements and provide them with a unified shopping experience.

Arun Kumar, SVP & MD (Sales & Distribution), Salesforce India adds, Pepe Jeans is synonymous and, together with it, we aim to build deeper customer connections with the power of technology.

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02 July 2022, Mumbai:

Iconic American denim brand, Wrangler has launched its new flagship store in Mumbai. This is the 39th store of Wrangler in India and the first in Mumbai.

With a wide inventory assortment comprising jeans, T-shirts and shirts, the store is spread across 950 sq. ft. in the heart of one of India’s largest shopping districts. On the 75th anniversary of Wrangler globally, a special ‘75 years of Wrangler’ collection is available for customers at the store.

Wrangler also offers a curated ‘Traveler Collection’ comprising denims catering to the adventure-ready and thrill-seeking customers.

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Customers can also purchase black hooded T-shirts, unisex tank tops and T-shirts in black and white colours as part of the ‘Pride Collection’ launched to support the LGBTQIA+ community. To mark Wrangler’s 75th anniversary, the store will give away 75 T-shirts to the first 75 customers.

The store design enables customers to immerse themselves in brand experience across fit and style. It has an array of trendy menswear displayed for a seamless shopping experience, providing customers with the best denims, T-shirts and jackets.

It offers an extensive wardrobe selection of denims, T-shirts, shirts and jackets. The design resembles a contemporary hangout where denim culture is celebrated and showcased through lifestyle presentations, rich storytelling and interactive touch-points.

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05 July 2022, Mumbai:

Metro Brands Limited (MBL) has signed a deal to launch the Canada-based footwear brand Biion in India. This deal enables Metro Brands to retail Biion footwear through Metro and Mochi brand stores and on e-commerce websites.

Nissan Joseph, CEO, Metro Brands says, the partnership will enable Metro to expand existing product range and offer best quality footwear to Indian fashion-conscious consumer.

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Rick Buchanan, Founder CEO. Biion Footwear adds, Biion products are perfect for Indian consumers to wear a hot, wet, fashionable or casual days. The partnership will enable the brand to launch signature collections created in collaboration with celebrities like Justin Timberlake, Bruno Marks, Samuel L. Jackson, Jennifer Aniston, Shaggy, and Sonu Nigam in the Indian market.

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02 July 2022, Mumbai:

Denim and casual wear brand Levi’s has opened its largest sized store within an Indian mall to date in Mumbai’s Oberoi Mall. The store measures 3,798 square-feet and houses the brand’s ‘Tailor shop experience’ centre.

Levi’s new store houses a wide selection of menswear, womenswear, and accessories. The retail space has a customization area where shoppers can personalize their Levi’s clothing with patches, embroidery, paneling, and distressing for an interactive experience.

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SameepPathak, CEO, Oberoi Mall says, the addition of this denim giant will definitely boost the casual offerings at the mall. It has always been our endeavor to bring in the best of the renowned brands at Oberoi Mall and to further provide a holistic shopping experience to our customers.”

Levi’s entered the Indian market in 1994 through its wholly-owned subsidiary Levi’s Strauss India Limited. The brand aims to continue to expand its brick-and-mortar footprint across the country this year.

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04 July 2022, Mumbai:

Yami Gautam is the new brand ambassador for leggings brand Dollar Miisy by Dollar Industries. She will endorse the brand in a campaign across platforms. inod Kumar Gupta, Managing Director, Dollar Industries says, Dollar has gone beyond the repertoire of basic everyday necessities like camisoles, panties, and bras to expand its product horizon and include fashionable leggings, loungewear, and casuals to compliment the wardrobe of today’s woman.

Through the new campaign, the brand aims to focus on stylish and colorful range of legwear specially churidar, ankle lengths, kurti pants and capris that complement the finer tastes of India’s New Age women of India. Kolkata-based knitwear manufacturer Dollar Industries is one of the leading players in the innerwear and athleisure segment with a strong presence across India.

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02 July 2022, Mumbai:

Women’s ethnic wear and lifestyle brand Biba has launched a new kurta collection in partnership with textiles brand Liva

Biba’s partnership with the Aditya Birla Group textile brand offers classic ethnic wear pieces in light, fluid, and eco-friendly textiles. The collection includes elaxed fit kurtas, floral and geometrical patterns, and a diverse color scheme for a smooth transition from day to night. It also features chevron print, mirror work details, and more fusion style pieces.

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Liva Fluid Fashion manufactures its textiles using Birla Cellulose fibres which come from renewable and natural raw materials. The textiles are designed to be fully biodegradable and made in a sustainable way. This is Biba’s second collaboration with Liva following on from a line it launched last summer.

Biba also recently launched its ‘End of Season Sale’ which it describes as “India’s biggest sale. The brand is offering up to 50 per cent off designs from its women’s and girl’s collections on its dedicated e-commerce store.

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29 June 2022, Mumbai:

Established in 1989, Cantabil Retail has achieved its milestone of 400 stores with opening the of a new store in Hajratganj, Lucknow. Vijay Bansal, Chairman & Managing Director says, the brand aims to stay on the same strategic path involving higher penetration and presence in new locations pan India.

The company’s employees, store staff and customers have greatly contributed in achieving this milestone.

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Cantabil Retail India is involved in designing, manufacturing, branding and retailing of apparels under the brand name of Cantabil. The company has a network of over 390 exclusive retail outlets across India.

The company started garments manufacturing and retailing business in 2000 and opened its first Cantabil store in September 2000 in New Delhi. The Cantabil brand offers complete range of formal-wear, party-wear, casuals and ultra-casual clothing for men and women in the middle to high income group.

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04 July 2022, Mumbai:

Japanese sports performance brand Asics has signed cricketer Prasidh Krishna to promote sports in the country. The partnership will enable Asics to create awareness about the power of sports to transform individuals and uplift their bodies and mind, says Rajat Khurana, Managing Director, Asics India and South Asia. Through this collaboration, Asics aims to build a stronger sporting spirit and ambition with young and emerging athletes, he adds as per a Fashion Network report

Krishna says, the brand's vision, philosophy and legacy that it has built in the sport of cricket is admirable. Our alliance can create a meaningful impact in the minds and lives of aspiring athletes. Asics India has around 65 exclusive-retail brand outlets operated by the franchisees in different parts of the country and sells online through e-commerce platforms.

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30 June 2022, Mumbai:

Ethnix by Raymond has opened its largest flagship store in Delhi. Spread across 5,300 sq. ft. the store houses the brand’s latest collection including an ethnic wear range comprising kurtas, sherwanis, bundis and bandhgalas.

It plans to open around 150 stores across the country during the current financial year.

The brand plans to adopt a cluster approach to opening stores at Chandigarh and Ludhiana. It will cater to the demands of the customers with unique and elegant designs at an affordable price range, says Preeti Chopra, Head-Business Development and Retail.

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A youth-centred traditional wear brand, Ethnix by Raymond’s caters to customers aged 25 to 35 years. It offers a collection of readymade ensembles with an accessory solution to make each occasion memorable.

The categories include: sherwani, Indowestern, bandgala, bundi, kurta with churidar, jacket and suits. The Ethnix collection is inspired by the artistic design and color combinations taken from the themes of Baroque and Mosaic in the form of embroidery or prints.

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