11th September 2021, Mumbai:

Japanese performance sportswear firm Asics plans to expand its footprints in India by adding 18 stores to its sales network in 2022. It aims to achieve a value-based growth of up to 25 per cent by that time.

The company, which has already started domestic production of some of its products here, expects to meet 30 per cent of local sourcing requirements under the current FDI policy in retail.

Besides, ASICS is also expanding its products portfolio and expects around 40 per cent of sales to be contributed from e-commerce, a channel in which it has witnessed fast growth after the pandemic.

As per its strategy, it would intensify its presence on e-commerce platforms while expanding its business through its network of retail stores also, says RajatKhurana, Managing Director, Asics India. Currently, ASICS operates a network of 55 stores in the country, on a franchise model.

Recently, the company expanded the width of its apparels business. It expects business to grow by 20-25 per cent in 2022 by value," he added.

Besides, the company is also expanding its width on e-commerce platforms, which has registered fast growth led by a change in consumer behavior after the pandemic, adds Khurana.

TOP 5:

• ASICS plans to open 18 new locations in India by 2022, with a 25 percent increase in revenue
• Adidas has opened a digital flagship store in India
• Vedant Fashions, the proprietor of 'Manyavar,' has filed IPO documents with the Sebi
• In FY21-22, the Indian government will provide Rs. 56,027 crore and will pay off all outstanding export incentives
• Apparel and textile companies in India are celebrating; the PLI program has made the sector very happy

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11th September 2021, Mumbai:

Flipkart has beefed up its logistics in Haryana ahead of the approaching Christmas shopping season, opening four new facilities to help merchants and extend its supply chain.

According to Asian News International, the new centers would allow Flipkart to provide enhanced support to over 13,000 Haryana-based vendors. According to the company, this would allow vendors to access millions of new clients across India. The new logistics centers will also create about 12,000 direct and indirect employment in the state, as part of Walmart's overall job-creation strategy in India. 

According to Flipkart, this extended supply chain will assist to economic growth in the region by allowing merchants to service a larger number of consumers with faster delivery times. In Haryana, the new facilities are in Sankpa, Yakubpur, Kulana, and Rewari.

The facilities cover over 12 lakh square feet and have a storage capacity of more than 30 lakh cubic feet. They're made to let vendors sell items in a variety of categories, including apparel, electronics, furniture, and major appliances.

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15th September 2021, Mumbai:

Nykaa Fashion, a multi-brand clothes, and accessories shop has introduced a plus-size clothing collection called "Curve Collection" for its private label brand Twenty Dresses, which includes outfits made particularly for larger sizes.

The new Curve Collection range includes clothes in sizes ranging from 2XL to 4XL with flattering shapes. The new collection has a paisley print strappy dress called "Tropical Escape" and a floor-length maroon gown called "This Night is Ours." The Curve Collection is priced similarly to the brand's straight-size apparel and was released with a 15% off promotional offer.

This year, size-inclusive apparel has been a hot subject in Indian fashion, with many pushing for businesses to offer a wider selection of clothing sizes while without raising prices for consumers who wear larger sizes.

On Facebook, the company stated, "These products are meant to empower and celebrate the small quirks that make our wearers who they are." “Think of it as a collection of personalities rather than a collection of clothes.” Nykaa Fashion's e-commerce shop sells a wide selection of Indian and foreign brands, as well as a modest menswear section.

The company is the fashion branch of Falguni Nayar's cosmetics conglomerate Nykaa, which operates a multi-brand retail network in India.

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13th September 2021, Mumbai:

Akaaro, Gaurav Jai Gupta's apparel label, has debuted its first bridal wear collection, dubbed "Meen." In addition, the brand will represent India at the forthcoming IOTA21 trade show in Australia later this month.

Akaaro has entered the bridal wear market with a 16-piece line of lightweight lehengas, according to the brand's Facebook page. Meen, which means "fish" in Sanskrit, is made out of silk and 5gm gold-plated zari yarn weaves. 

The collection's limited use of ornamental patterns gives it a modern vibe, with bright reds, golds, magentas, and mustard yellows creating a vivid color palette. According to Akaaro, the bridal collection is tailored to the modern lady. The collection is now available on the brand's dedicated e-commerce site, just in time for the winter wedding season.

This month, the brand will also visit Australia. The company announced on Facebook that it will be representing India at the Indian Ocean Craft Triennial (IOTA21) in Australia this month. The IOTA brings together artists and designers from all around the Indian Ocean Rim, including Australia, India, Iran, Tanzania, Kenya, the United Arab Emirates, Sri Lanka, and Thailand.

The event will run throughout the month, with Akaaro presenting their clothes in an exhibition titled "Curiosity of the Cloth" on September 19.

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9th September 2021, Mumbai:

Slazenger, a sportswear company, has collaborated with the Flipkart group to expand its footprint in India. The partnership with Slazenger will take the shape of a sublicense arrangement through Inspire Sports, Slazenger's Indian licensee. Slazenger will offer its products on Flipkart Fashion and Myntra as part of the collaboration.

With this cooperation, the company hopes to see a significant increase in sales across the country, thanks to the combined client base of Flipkart and Myntra. 

“Flipkart and Myntra are at the forefront of the online fashion and lifestyle market in India today,” Manohar Kamath, chief of the house of brands at Flipkart Group, said in a statement. Slazenger's entry in India demonstrates our commitment to bringing the finest of international brands to millions of Indian customers and expanding their options in the athleisure and sports segments.” 

“We at Slazenger are pleased about the brand’s debut in India in conjunction with our Indian counterpart Inspire Sports Pvt Ltd. in partnership with Myntra and Flipkart,” Adrian Davie, Asia Pacific Licensing Manager at IBML, the worldwide licensor for Slazenger, stated.

To extend our brand legacy to the sports and fitness industry in India, we are interested in engaging in sports marketing partnerships and communications.” Slazenger's global licensor is International Brand Management and Licensing (IBML).

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14th September 2021, Mumbai:

Sanfe, female hygiene, and a skincare company have announced Bollywood actress Radhika Apte as its brand ambassador. Through different channels, the actor will be seen advocating and raising awareness for the brand's product line. Sanfe hopes to expand its client base by using the actor's notoriety to engage with ladies around the country through this partnership. “

Women today are openly embracing body positivity and confidence,”

Radhika Apte said in a statement about the partnership with the brand. This shift is aided by Sanfe, which provides a wide range of high-quality products and solutions for all stages of a woman's life. I commend Sanfe's foresight and the ensuing range of goods, which provide solutions to what we all needed but never expected.”

“Having Radhika Apte on board gives us a sense of tremendous confidence that we are on the correct route towards providing the solution to numerous quiet demands of women,” Sanfe co-founder Harry Sehrawat added. Radhika symbolizes the lady who our community of women may draw inspiration from in a current society when women can freely choose to take care of their own needs.”

Sanfe provides a variety of skincare, hygiene, and body grooming products. It sells its goods on its website as well as popular e-commerce sites like Nykaa, Amazon, and Flipkart.

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11th September 2021, Mumbai:

Asics, a Japanese sportswear company, has begun a program to help young athletes in the nation by giving them the performance equipment and support they need to compete at the top level.

The sports major will aim to increase its focus on the sport of wrestling and supply clothing, footwear, and other performance gear to young players. In the presence of star wrestler and Asics brand ambassador Bajrang Punia, the announcement was made at the Asics India Connaught Place store.

“India is continuously generating great wrestlers with a presence on global stages and therefore, an even better moment for wrestling to thrive as a popular sport,” Bajrang Punia said in a statement. 

Knowing that the Asics brand is behind me is a big boost in terms of seeing my vision for wrestling in India become a shape.” “At Asics, we are committed to supporting sports and enabling young athletes of today to become the Bajrangs of tomorrow,” said Rajat Khurana, managing director of Asics India.

We aim to take sports and athletics to new heights and increase their awareness so that young people may accomplish their sporting goals.” Asics first opened a store in India in 2015, and it now has over 55 locations across the nation. It also sells on popular e-commerce sites such as Flipkart, Myntra, and Amazon.

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9th September 2021, Mumbai:

Tagg, an Indian lifestyle brand, has named the Indian cricket team's vice-captain as its brand ambassador. Tagg hopes to increase its position in the Indian wearables market as a result of this partnership, and expects the cricketer's fan base to improve product sales, particularly during the next Indian Premier League season.

In a release, Rohit Sharma stated of his partnership with Tagg, "Tagg is a purpose-led Indian company with a vision to make technologically sophisticated products accessible to everyone." I'm excited to be a member of the Taggster Community, which is youthful and vibrant. Fitness and music are essential in my daily routine, therefore collaborating with a fresh Indian business that specializes in quality smart wearables is a dream come true.”

“Rohit Sharma has been an inspiration to the Indian youth with several world records under his belt, and we feel there couldn't have been a finer individual to lead the brand and the fellow Taggsters ahead,” said Rohit Dhingra, co-founder Tagg. We constantly aim to lead the market by bringing the newest technology that puts us ahead of the competition, just as he regularly leads Team India to victory.”

Tagg goods, which were launched in 2016, are accessible on popular e-commerce sites like Amazon, Flipkart, Snapdeal, and Paytm, among others. Offline, the brand is sold through multi-brand stores and distributors.

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