Domestic sneaker brand Comet continues its expansion into the direct-to-consumer retail market with the launch of its first flagship store in Bengaluru.
Located on 100 Ft Road in Indiranagar, a high-traffic ...
... Capital, the leading investment banking arm of financial services firm Avedus Group expects, COVID-19 related restrictions will prompt consumers to discover new Direct-to-Consumer (DTC) brands that may ...
... pressure on marketing budgets and profitability.
As a result, several direct-to-consumer (D2C) companies are adopting flexible offline formats to build brand visibility while controlling capital expenditure. ...
... direct-to-consumer brands are rapidly gaining traction.
BlissClub has built a strong following among urban millennial women through inclusive sizing tailored for Indian consumers. Tiruppur-based TechnoSport ...
... this policy adjustment is designed to assist nearly 90,000 sellers, including MSMEs and direct-to-consumer labels, by improving profit retention. While Flipkart maintains that its operations adhere to ...
... small, and medium enterprises (MSMEs), and direct-to-consumer (D2C) labels to reinvest revenue into product innovation, inventory expansion, and brand development. By prioritizing seller retention, the ...
... both teenagers and adults. This launch follows a broader strategic mandate for the brand to consolidate its market share in the premium accessories segment, leveraging both its direct-to-consumer digital ...
In a notable shift within India’s direct-to-consumer (D2C) landscape, actor Kareena Kapoor Khan has formalized her association with homegrown footwear and accessories brand Fizzy Goblet by acquiring a ...
... a disciplined approach, targeting 20–25 per cent annual growth with sustainable profitability expected from the second half of FY27. By concentrating on direct-to-consumer relationships and custom-order ...
... artisans while ensuring our garments adapt to a fast-paced lifestyle, says a spokesperson for the brand. By utilizing a direct-to-consumer model that engages weaving clusters across Rajasthan, Gujarat, ...
... rates.
The direct-to-consumer model has also enabled brands to bypass multiple layers of traditional distribution, allowing them to invest more aggressively in product development, customer acquisition, ...
... a technological choice.
Why D2C brands are moving offline
The strongest evidence of retail convergence is emerging from India’s Direct-to-Consumer sector. For years, D2C brands achieved rapid growth ...
... rather than direct-to-consumer e-commerce. At the other end of the spectrum, Shoppers Stop’s direct online business has remained negligible, highlighting the challenges traditional department stores face ...
As the Indian direct-to-consumer (D2C) fashion and apparel sector consolidates, its revealing a sharp departure from the hypergrowth narrative that defined the pandemic years. Between 2020 and 2022, abundant ...
... alternatives. By prominently featuring its summer-ready cotton collections and sustainable silhouettes, BIBA is successfully defending its market position against the surge of Direct-to-Consumer (D2C) ...
... moved beyond a purely direct-to-consumer focus, the brand is now aggressively expanding its presence across over 200 partner retail outlets nationwide to improve visibility and accessibility. This hybrid ...
... According to company data, it has already catered to over 50,000 unique customers across its direct-to-consumer (D2C) portal, major online marketplaces, and burgeoning physical retail channels. This momentum ...
India's direct-to-consumer fashion sector has emerged as one of the country's fastest-growing retail segments, driven by digital adoption, social commerce and a steady influx of new brands. Yet behind the ...
... the brand is prioritizing direct-to-consumer accessibility, moving beyond its digital-first origins to offer a tactile brand experience that aligns with its ‘all-white’ aesthetic philosophy.
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Elevating ...
India’s direct-to-consumer apparel sector is entering a new phase of maturity. For years, digital fashion brands pursued scale through aggressive customer acquisition, venture capital funding and relentless ...