- 21. Myntra: Partners with sportswear brand New Balance
- (Retail)
- 18 February 2022, Mumbai: Myntra has launched a new global sportswear brand-New Balance, on its platform. The brand offers products that blend function with fashion for everyday use and also athletic ...
- Created on 18 February 2022
- 22. Sportswear Giants are Racing into the Metaverse
- (International)
- ... a sneak peek into a four-way collab with Bored Ape Yacht Club, Punks Comic, and Gmoney. And more recently, the German sportswear giant confirmed the release of its first non-fungible tokens (“NFTs”) ...
- Created on 18 December 2021
- 23. Iconic Virender Sehwag sportswear brand 'VS by Sehwag' bats for online pla
- (Fashion)
- ... Ltd The company is poised to launch his activewear and sportswear brand, ‘VS’ on the website www.vsshop.in. & new online store is going to house the broad range of athleisure & cricket equipment products ...
- Created on 04 August 2021
- 24. Virender Sehwag to launch new sportswear brand
- (Insight)
- Former cricketer VirenderSehwag will soon launch his activewear and sportswear brand, ‘VS’ on the website www.vsshop.in. The online launch will witness over 30 products in apparels (tracks, t-shirts, ...
- Created on 04 August 2021
- 25. Skechers aims to become largest sportswear brand in India
- (Apparel)
- 29th July 2021, Mumbai: Skechers is aiming to be one of the largest sportswear brands in India. The company is changing its marketing strategy as per latest consumer trends. The American footwear ...
- Created on 28 July 2021
- 26. Danish sportswear brand Hummel signs up Udaan for India distribution
- (Insight)
- Udaan, a business-to-business e-commerce platform, has signed partnership with Hummel for pan-India distribution of the Danish sportswear brand. In India, Hummel is retailing beyond sports shoes a wide ...
- Created on 19 January 2021
- 27. Decathlon bets on KIPRUN as India’s running market races towards $5 bn
- (Brands-To-Retail)
- ... its running business to over Rs 1,000 crore by 2030. The move marks a shift from selling predominantly accessible, multi-purpose sportswear to capturing consumers as they graduate into higher-value technical ...
- Created on 12 October 2026
- 28. Nike to fast-track global operations with new Bengaluru campus
- (Brands-To-Retail)
- ... for capturing surging domestic demand for premium lifestyle and performance apparel. Establishing a dedicated operational base in India gives major sportswear brands the agility required to navigate shifting ...
- Created on 03 October 2026
- 29. Jack & Jones drives AW26 retail growth through strategic youth positioning
- (Brands-To-Retail)
- ... established its market presence through specialized denim manufacturing before diversifying into urban sportswear, tailored suits, footwear, and accessories. In the Indian market, Bestseller operates an ...
- Created on 28 September 2026
- 30. Tommy Hilfiger expands digital footprint with D2C platform in India
- (Brands-To-Retail)
- ... Corp, Tommy Hilfiger is a premier lifestyle brand established in New York in 1985. Specializing in men's, women's, and children's sportswear, denim, and accessories, the brand recorded global retail sales ...
- Created on 22 September 2026
- 31. Anta marks Indian retail debut with flagship store launch in Gurugram
- (Brands-To-Retail)
- Chinese sportswear heavyweight Anta has officially commenced its physical retail operations in India through a strategic alliance with Brandman Retail, launching its inaugural exclusive storefront at AIPL ...
- Created on 15 September 2026
- 32. India’s apparel market bets on value retail, womenswear and physical stores
- (Apparel)
- ... increasingly blur the distinction between sportswear, casualwear and everyday clothing. The broader sports-inspired apparel segment has been registering annual growth of roughly 15-20 per cent, as per ...
- Created on 01 September 2026
- 33. Lacoste expands premium footprint with new Patna boutique
- (Brands-To-Retail)
- French luxury sportswear brand Lacoste has officially inaugurated its latest retail outpost at City Centre Mall in Patna, marking a strategic deepening of its footprint in eastern India. The new boutique ...
- Created on 01 September 2026
- 34. Beyond metros, India’s next apparel brands build scale from the hinterland
- (Apparel)
- ... combined sportswear manufacturing capabilities with India's growing streetwear culture. Partnerships involving Indian football helped establish visibility before the brand expanded into lifestyle and limited-drop ...
- Created on 28 August 2026
- 35. From celebrity endorsements to supply-chain control, the shift reshaping activewear retail
- (Apparel)
- ... decade, international sportswear brands dominated the Indian market with their premium positioning, extensive endorsement portfolios, and aspirational branding. Brands like Puma and Adidas built formidable ...
- Created on 10 August 2026
- 36. BlissClub plans expansion with new capital infusion
- (Brands-To-Retail)
- ... its existing network of 40 brick-and-mortar locations. However, managing high commercial real estate rents in prime shopping malls while competing against global sportswear giants like Nike and Decathlon ...
- Created on 09 August 2026
- 37. Louis Philippe expands retail presence with two new EBOs across NCR
- (Brands-To-Retail)
- ... occasion wear. Elevating modern retail experience Both these stores showcase Louis Philippe’s complete product ecosystem, spanning structured tailoring, casual sportswear, footwear, leather goods, ...
- Created on 06 August 2026
- 38. India's online fashion market outpaces global peers on web traffic growt
- (Retail)
- ... +18.2% Premium Footwear & Sportswear Mature United States +14.7% Premium Labels & Basics Mature India's performance comes as global fashion ...
- Created on 24 July 2026
- 39. Lululemon enters India with Tata Cliq, bets big on premium athleisure boom
- (Brands-To-Retail)
- ... shoppers are adopting premium lifestyle and wellness brands much earlier in their spending journey than previous generations. MUCH MORE A premium wellness play Unlike global sportswear brands that ...
- Created on 14 July 2026
- 40. India’s heat economy is redefining the apparel market
- (Apparel)
- ... also highlights a broader design gap within India's apparel industry. While brands have invested heavily in performance sportswear and premium lifestyle collections, affordable climate-resilient workwear ...
- Created on 06 July 2026
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