- 21. Sportswear Giants are Racing into the Metaverse
- (International)
- ... a sneak peek into a four-way collab with Bored Ape Yacht Club, Punks Comic, and Gmoney. And more recently, the German sportswear giant confirmed the release of its first non-fungible tokens (“NFTs”) ...
- Created on 18 December 2021
- 22. Iconic Virender Sehwag sportswear brand 'VS by Sehwag' bats for online pla
- (Fashion)
- ... Ltd The company is poised to launch his activewear and sportswear brand, ‘VS’ on the website www.vsshop.in. & new online store is going to house the broad range of athleisure & cricket equipment products ...
- Created on 04 August 2021
- 23. Virender Sehwag to launch new sportswear brand
- (Insight)
- Former cricketer VirenderSehwag will soon launch his activewear and sportswear brand, ‘VS’ on the website www.vsshop.in. The online launch will witness over 30 products in apparels (tracks, t-shirts, ...
- Created on 04 August 2021
- 24. Skechers aims to become largest sportswear brand in India
- (Apparel)
- 29th July 2021, Mumbai: Skechers is aiming to be one of the largest sportswear brands in India. The company is changing its marketing strategy as per latest consumer trends. The American footwear ...
- Created on 28 July 2021
- 25. Danish sportswear brand Hummel signs up Udaan for India distribution
- (Insight)
- Udaan, a business-to-business e-commerce platform, has signed partnership with Hummel for pan-India distribution of the Danish sportswear brand. In India, Hummel is retailing beyond sports shoes a wide ...
- Created on 19 January 2021
- 26. Lululemon enters India with Tata Cliq, bets big on premium athleisure boom
- (Brands-To-Retail)
- ... shoppers are adopting premium lifestyle and wellness brands much earlier in their spending journey than previous generations. A premium wellness play Unlike global sportswear brands that compete across ...
- Created on 14 July 2026
- 27. India’s heat economy is redefining the apparel market
- (Apparel)
- ... also highlights a broader design gap within India's apparel industry. While brands have invested heavily in performance sportswear and premium lifestyle collections, affordable climate-resilient workwear ...
- Created on 06 July 2026
- 28. Performance wear evolves as the Sock Street forays into athletics
- (Apparel)
- ... technical sportswear segment, where functionality, traceability, and material innovation are fast becoming the primary benchmarks for global and domestic retail success. Retail partnerships and innovation ...
- Created on 03 July 2026
- 29. Yousta by Reliance Retail to launch FIFA-branded apparel collection
- (Apparel)
- ... of performance sportswear and lifestyle retail, targeting India’s rapidly expanding Tier-II and Tier-III urban consumer base. By leveraging the immense cultural capital of international football, Yousta ...
- Created on 25 June 2026
- 30. Bata India shifts gears; names former Nike executive as new Managing Director and CEO
- (Brands-To-Retail)
- ... market. By leveraging his expertise in fast-fashion agility and sportswear positioning, the leadership transition aims to capture a larger share of the premium youth segment, where Bata has recently faced ...
- Created on 19 June 2026
- 31. India’s performance wear ambitions run into a textile technology bottleneck
- (Textile)
- ... markets, demand for performance-oriented sportswear continues to grow. Indian online retail trends point to strong growth in lifestyle sportswear purchases, particularly in Tier-II and III cities where ...
- Created on 18 June 2026
- 32. Ten x You gains market velocity with milestone ARR in eight months
- (Retail)
- ... competitive preventive wellness and activewear landscape. Specialist in high-performance sportswear Founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora, Ten x You specializes in high-performance ...
- Created on 17 June 2026
- 33. TechnoSport expands West India presence with landmark Vasai store
- (Brands-To-Retail)
- ... retail mandate to enhance visibility for its technical sportswear, ensuring that performance-oriented products - featuring proprietary moisture-wicking and UV-protection technologies - are physically accessible ...
- Created on 09 June 2026
- 34. One8 merges digital pre-booking with physical retail at Yashobhoomi Premiere
- (Brands-To-Retail)
- In a strategic evolution of experiential retail, the high-performance sportswear brand one8 - co-founded by Virat Kohli and backed by Agilitas Sports - has launched footwear pre-bookings exclusively through ...
- Created on 07 June 2026
- 35. Anushka Sharma boosts athleisure portfolio with Agilitas stake
- (Apparel)
- ... follows her husband Virat Kohli’s earlier partnership with the firm, which saw his sportswear brand, One8, integrated into the Agilitas ecosystem. Beyond capital infusion, the collaboration is focused ...
- Created on 29 May 2026
- 36. Jack & Jones expands urban utility as 'Rush' campaign gains momentu
- (Apparel)
- ... - including motorsport and extreme sports competitors - into its marketing narrative, the company is bridging the gap between functional sportswear and street-ready apparel. Market analysts suggest, this ...
- Created on 26 May 2026
- 37. Adidas Originals recalibrates streetwear aesthetic with ‘Low-Profile’ campaign
- (Apparel)
- ... toward ‘quiet’ athletic fashion, where footwear is increasingly styled with relaxed tailoring and minimalist apparel rather than traditional sportswear. Know More Leveraging cultural capital for market ...
- Created on 26 May 2026
- 38. New Balance elevates retail footprint with first UCC concept store in Noida
- (Apparel)
- ... burgeoning sneaker and sportswear community. The Noida store, which debuted alongside the brand’s global ‘NB Grey Days’ festivities, serves as a high-visibility touchpoint for the Delhi-NCR market, aligning ...
- Created on 23 May 2026
- 39. Page Industries scales operational growth amidst strategic modernization
- (Apparel)
- ... Founded in 1994, the company specializes in manufacturing and retailing premium innerwear, loungewear, and sportswear, maintaining a strong, profitable outlook as a leader in India’s organized apparel ...
- Created on 22 May 2026
- 40. Campus Activewear reimagines identity to capture youth athleisure market
- (Brands-To-Retail)
- Campus Activewear has officially transitioned its brand positioning, moving beyond its traditional sportswear foundations to embrace a lifestyle-oriented identity. The reveal, conducted at the company’s ...
- Created on 21 May 2026
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