- 21. Sportswear Giants are Racing into the Metaverse
- (International)
- ... a sneak peek into a four-way collab with Bored Ape Yacht Club, Punks Comic, and Gmoney. And more recently, the German sportswear giant confirmed the release of its first non-fungible tokens (“NFTs”) ...
- Created on 18 December 2021
- 22. Iconic Virender Sehwag sportswear brand 'VS by Sehwag' bats for online pla
- (Fashion)
- ... Ltd The company is poised to launch his activewear and sportswear brand, ‘VS’ on the website www.vsshop.in. & new online store is going to house the broad range of athleisure & cricket equipment products ...
- Created on 04 August 2021
- 23. Virender Sehwag to launch new sportswear brand
- (Insight)
- Former cricketer VirenderSehwag will soon launch his activewear and sportswear brand, ‘VS’ on the website www.vsshop.in. The online launch will witness over 30 products in apparels (tracks, t-shirts, ...
- Created on 04 August 2021
- 24. Skechers aims to become largest sportswear brand in India
- (Apparel)
- 29th July 2021, Mumbai: Skechers is aiming to be one of the largest sportswear brands in India. The company is changing its marketing strategy as per latest consumer trends. The American footwear ...
- Created on 28 July 2021
- 25. Danish sportswear brand Hummel signs up Udaan for India distribution
- (Insight)
- Udaan, a business-to-business e-commerce platform, has signed partnership with Hummel for pan-India distribution of the Danish sportswear brand. In India, Hummel is retailing beyond sports shoes a wide ...
- Created on 19 January 2021
- 26. Anushka Sharma boosts athleisure portfolio with Agilitas stake
- (Apparel)
- ... follows her husband Virat Kohli’s earlier partnership with the firm, which saw his sportswear brand, One8, integrated into the Agilitas ecosystem. Beyond capital infusion, the collaboration is focused ...
- Created on 29 May 2026
- 27. Jack & Jones expands urban utility as 'Rush' campaign gains momentu
- (Apparel)
- ... - including motorsport and extreme sports competitors - into its marketing narrative, the company is bridging the gap between functional sportswear and street-ready apparel. Market analysts suggest, this ...
- Created on 26 May 2026
- 28. Adidas Originals recalibrates streetwear aesthetic with ‘Low-Profile’ campaign
- (Apparel)
- ... toward ‘quiet’ athletic fashion, where footwear is increasingly styled with relaxed tailoring and minimalist apparel rather than traditional sportswear. Know More Leveraging cultural capital for market ...
- Created on 26 May 2026
- 29. New Balance elevates retail footprint with first UCC concept store in Noida
- (Apparel)
- ... burgeoning sneaker and sportswear community. The Noida store, which debuted alongside the brand’s global ‘NB Grey Days’ festivities, serves as a high-visibility touchpoint for the Delhi-NCR market, aligning ...
- Created on 23 May 2026
- 30. Page Industries scales operational growth amidst strategic modernization
- (Apparel)
- ... Founded in 1994, the company specializes in manufacturing and retailing premium innerwear, loungewear, and sportswear, maintaining a strong, profitable outlook as a leader in India’s organized apparel ...
- Created on 22 May 2026
- 31. Campus Activewear reimagines identity to capture youth athleisure market
- (Brands-To-Retail)
- Campus Activewear has officially transitioned its brand positioning, moving beyond its traditional sportswear foundations to embrace a lifestyle-oriented identity. The reveal, conducted at the company’s ...
- Created on 21 May 2026
- 32. Snitch restructures fast-fashion strategy in partnership with Mohammed Siraj
- (Apparel)
- ... cricketer Mohammed Siraj. Rather than relying on standard endorsement models, the retailer is anchoring its marketing campaign in narrative-driven sportswear, utilizing Siraj’s professional trajectory ...
- Created on 16 May 2026
- 33. Snitch restructures fast-fashion strategy in partnership with Mohammed Siraj
- (Apparel)
- ... cricketer Mohammed Siraj. Rather than relying on standard endorsement models, the retailer is anchoring its marketing campaign in narrative-driven sportswear, utilizing Siraj’s professional trajectory ...
- Created on 16 May 2026
- 34. US Polo Assn opens latest flagship store in Jaipur
- (Apparel)
- ... retail strategy requires design-forward, immersive physical spaces that bridge indigenous traditions with premium sportswear aesthetics. The current inventory strategy heavily prioritizes the brand's global ...
- Created on 16 May 2026
- 35. Superdry Sport partners RBL for debut standalone retail format in Mumbai
- (Apparel)
- ... With the Indian sportswear sector on track to hit $21.25 billion by 2033, the Mumbai launch serves as a blueprint for a nationwide rollout across high-growth Tier-1 clusters. Publications Portfolio Performance ...
- Created on 13 May 2026
- 36. Superdry Sport targets India’s billion-dollar activewear prize with dedicated retail push
- (Apparel)
- ... With RBL already managing over 200 points of sale, this dedicated sport format serves as a pilot for a wider rollout across Tier-I hubs, aiming to challenge the dominance of legacy sportswear giants through ...
- Created on 25 April 2026
- 37. Lacoste redefines ‘fashion-sport’ with new brand identity in India
- (Apparel)
- 22 April 2026, Mumbai Lacoste is transitioning from traditional sportswear to a sophisticated ‘fashion-sport’ positioning. The brand has introduced a renewed visual identity in the Indian market under ...
- Created on 22 April 2026
- 38. Asics evolves retail strategy with refurbished store opening in Mumbai
- (Apparel)
- 21 April 2026, Mumbai Japanese sportswear major Asics has significantly evolved its retail strategy for the Indian market by reopened its upgraded Linking Road store in Mumbai. The revamped outlet introduces ...
- Created on 21 April 2026
- 39. US Polo Assn accelerates premium retail footprint with strategic expansion in West India
- (Apparel)
- ... customer acquisition funnels for its digital ecosystem. Know More Market penetration and the premiumization of sportswear Beyond visual upgrades, the Pune flagship serves as a logistics hub for the ...
- Created on 15 April 2026
- 40. Agilitas anchors female performance strategy with Smriti Mandhana
- (Apparel)
- ... 18 alliance - referencing the jersey numbers of both Mandhana and Virat Kohli - aims to capture the rapidly expanding $2.91 billion sportswear segment by providing athlete-certified equipment tailored ...
- Created on 14 April 2026
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