- 21. Myntra: Partners with sportswear brand New Balance
- (Retail)
- 18 February 2022, Mumbai: Myntra has launched a new global sportswear brand-New Balance, on its platform. The brand offers products that blend function with fashion for everyday use and also athletic ...
- Created on 18 February 2022
- 22. Sportswear Giants are Racing into the Metaverse
- (International)
- ... a sneak peek into a four-way collab with Bored Ape Yacht Club, Punks Comic, and Gmoney. And more recently, the German sportswear giant confirmed the release of its first non-fungible tokens (“NFTs”) ...
- Created on 18 December 2021
- 23. Iconic Virender Sehwag sportswear brand 'VS by Sehwag' bats for online pla
- (Fashion)
- ... Ltd The company is poised to launch his activewear and sportswear brand, ‘VS’ on the website www.vsshop.in. & new online store is going to house the broad range of athleisure & cricket equipment products ...
- Created on 04 August 2021
- 24. Virender Sehwag to launch new sportswear brand
- (Insight)
- Former cricketer VirenderSehwag will soon launch his activewear and sportswear brand, ‘VS’ on the website www.vsshop.in. The online launch will witness over 30 products in apparels (tracks, t-shirts, ...
- Created on 04 August 2021
- 25. Skechers aims to become largest sportswear brand in India
- (Apparel)
- 29th July 2021, Mumbai: Skechers is aiming to be one of the largest sportswear brands in India. The company is changing its marketing strategy as per latest consumer trends. The American footwear ...
- Created on 28 July 2021
- 26. Danish sportswear brand Hummel signs up Udaan for India distribution
- (Insight)
- Udaan, a business-to-business e-commerce platform, has signed partnership with Hummel for pan-India distribution of the Danish sportswear brand. In India, Hummel is retailing beyond sports shoes a wide ...
- Created on 19 January 2021
- 27. Beyond metros, India’s next apparel brands build scale from the hinterland
- (Apparel)
- ... combined sportswear manufacturing capabilities with India's growing streetwear culture. Partnerships involving Indian football helped establish visibility before the brand expanded into lifestyle and limited-drop ...
- Created on 28 August 2026
- 28. From celebrity endorsements to supply-chain control, the shift reshaping activewear retail
- (Apparel)
- ... decade, international sportswear brands dominated the Indian market with their premium positioning, extensive endorsement portfolios, and aspirational branding. Brands like Puma and Adidas built formidable ...
- Created on 10 August 2026
- 29. BlissClub plans expansion with new capital infusion
- (Brands-To-Retail)
- ... network of 40 brick-and-mortar locations. However, managing high commercial real estate rents in prime shopping malls while competing against global sportswear giants like Nike and Decathlon presents ongoing ...
- Created on 09 August 2026
- 30. Louis Philippe expands retail presence with two new EBOs across NCR
- (Brands-To-Retail)
- ... occasion wear. Elevating modern retail experience Both these stores showcase Louis Philippe’s complete product ecosystem, spanning structured tailoring, casual sportswear, footwear, leather goods, ...
- Created on 06 August 2026
- 31. India's online fashion market outpaces global peers on web traffic growt
- (Retail)
- ... +18.2% Premium Footwear & Sportswear Mature United States +14.7% Premium Labels & Basics Mature India's performance comes as global fashion ...
- Created on 24 July 2026
- 32. Lululemon enters India with Tata Cliq, bets big on premium athleisure boom
- (Brands-To-Retail)
- ... shoppers are adopting premium lifestyle and wellness brands much earlier in their spending journey than previous generations. MUCH MORE A premium wellness play Unlike global sportswear brands that ...
- Created on 14 July 2026
- 33. India’s heat economy is redefining the apparel market
- (Apparel)
- ... also highlights a broader design gap within India's apparel industry. While brands have invested heavily in performance sportswear and premium lifestyle collections, affordable climate-resilient workwear ...
- Created on 06 July 2026
- 34. Performance wear evolves as the Sock Street forays into athletics
- (Apparel)
- ... technical sportswear segment, where functionality, traceability, and material innovation are fast becoming the primary benchmarks for global and domestic retail success. Retail partnerships and innovation ...
- Created on 03 July 2026
- 35. Yousta by Reliance Retail to launch FIFA-branded apparel collection
- (Apparel)
- ... of performance sportswear and lifestyle retail, targeting India’s rapidly expanding Tier-II and Tier-III urban consumer base. By leveraging the immense cultural capital of international football, Yousta ...
- Created on 25 June 2026
- 36. Bata India shifts gears; names former Nike executive as new Managing Director and CEO
- (Brands-To-Retail)
- ... market. By leveraging his expertise in fast-fashion agility and sportswear positioning, the leadership transition aims to capture a larger share of the premium youth segment, where Bata has recently faced ...
- Created on 19 June 2026
- 37. India’s performance wear ambitions run into a textile technology bottleneck
- (Textile)
- ... markets, demand for performance-oriented sportswear continues to grow. Indian online retail trends point to strong growth in lifestyle sportswear purchases, particularly in Tier-II and III cities where ...
- Created on 18 June 2026
- 38. Ten x You gains market velocity with milestone ARR in eight months
- (Retail)
- ... competitive preventive wellness and activewear landscape. Specialist in high-performance sportswear Founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora, Ten x You specializes in high-performance ...
- Created on 17 June 2026
- 39. TechnoSport expands West India presence with landmark Vasai store
- (Brands-To-Retail)
- ... retail mandate to enhance visibility for its technical sportswear, ensuring that performance-oriented products - featuring proprietary moisture-wicking and UV-protection technologies - are physically accessible ...
- Created on 09 June 2026
- 40. One8 merges digital pre-booking with physical retail at Yashobhoomi Premiere
- (Brands-To-Retail)
- In a strategic evolution of experiential retail, the high-performance sportswear brand one8 - co-founded by Virat Kohli and backed by Agilitas Sports - has launched footwear pre-bookings exclusively through ...
- Created on 07 June 2026
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