Louis Philippe expands retail presence with two new EBOs across NCR

Aditya Birla Fashion and Retail’s (ABFRL) flagship menswear brand, Louis Philippe has expanded its physical retail presence across the NCR with the simultaneous launch of two exclusive brand outlets. Located at Felix Plaza in Gurugram and KB Mart in Noida, the standalone stores target rising demand for high-end fashion across North India’s primary corporate and residential corridors. The strategic expansion taps into India's organized menswear sector, which is expanding at over 11 per cent annually, fueled by sustained corporate return-to-office mandates and strong consumer appetite for premium wedding and occasion wear.

Elevating modern retail experience

Both these stores showcase Louis Philippe’s complete product ecosystem, spanning structured tailoring, casual sportswear, footwear, leather goods, and personal care fragrances. To maximize store productivity, ABFRL is linking the new outlets to its unified omnichannel fulfillment platform, enabling local express delivery and in-store digital ordering. Strengthening the company’s presence in commercial hubs like Gurugram and Noida allows it to deliver personalized, elevated shopping experiences directly to India’s evolving urban professional, states Farida Unwalla, Senior Vice President-Retail Operations, ABFRL.

Premium menswear leader

Established in 1989 under ABFRL, Louis Philippe is a premier Indian menswear brand specializing in luxury formalwear, casual apparel, footwear, and lifestyle accessories. Operating hundreds of exclusive stores nationwide, the brand drives double-digit revenue growth by accelerating omnichannel expansion across high-growth metro and Tier-I markets.