Myntra expands premium international market portfolio with Sisley launch

Leading Indian fashion e-commerce platform Myntra has officially integrated Benetton Group’s iconic Italian contemporary brand Sisley into its digital catalog. The strategic partnership introduces Sisley’s sophisticated apparel, premium denim collections, and trend-focused accessories directly to Indian consumers seeking contemporary European style. Operating through a dedicated brand store on the platform, the launch leverages Myntra’s advanced tech-driven reach to capture the surging urban appetite for accessible luxury and premium international aesthetics.

Capturing urban premium demand

Industry analysts note, this collaboration underscores the growing dominance of global brands within India's organized e-commerce marketplace. Bringing Sisley into the company’s ecosystem allows it to cater directly to discerning metropolitan shoppers looking for distinctive European design heritage, states Sharon Pais, Chief Business Officer, Myntra. Market projections indicate, expanding the international brand portfolio will significantly drive average order values and accelerate double-digit growth across Myntra’s premium lifestyle segment through the upcoming shopping season.

Renowed for edgy, sophisticated apparel

Established in Italy, Sisley operates as a prominent contemporary fashion brand under the Benetton Group, renowned for its edgy, sophisticated apparel and accessories. Focusing on global urban markets, the brand targets trend-conscious consumers through strategic digital and physical retail expansions, backed by strong international heritage and sustained commercial performance.