31 October 2025, Mumbai
Reliance Brands has signed a long-term master franchise agreement to introduce the fashion brand Max & Co to India. As part of this new partnership, the first Max & Co store ...
... 14 per cent.
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This mixed-format approach - utilizing everything from showrooms to pop-ups- reflects a flexible strategy aimed at maximum visibility.
Geographically, Delhi-NCR led ...
... with its premium 4-way stretch fabrics, built for maximum comfort and versatility.
Rajendra Agarwal, Managing Director, Donear Group, states, beyond just dressing, Neo Stretch fabric empowers customers ...
... demand, driven by middle-class and low-income households.
In fact, Raymond Lifestyle has already announced plans to slash prices on select apparel lines, while retailers like Reliance Trends and Max ...
...
New paradigm (2024-2025)
Analysis
Primary Objective
Maximize store count and market share
Maximize profitability and Return on Investment (ROI)
A shift from top-line ...
... like DNMX, Avaasa, Netplay, and Performax contribute approximately 60 per cent of its revenue, targeting youthwear, casuals, and activewear.
Shoppers Stop: Private labels account for 18 per cent of its ...
... Sabyasachi aren’t competitors but cohabitants in the same market universe.
The two-track rise
On one end, mass-market players like Zudio, Max, and Reliance Trends are flooding Tier-II and III towns ...
... and comfort-conscious brides.
Fashion Guru
Textural richness and embellishment were paramount as Designer Rahul Mishra presented intricate pointillist embroidery, while Suneet Varma went for maximal ...
... campaigns to maximize conversion and reduce CAC leakage.
Hybrid channel strategy: Reports says homegrown brands now view marketplaces like Amazon and Myntra as top-of-funnel discovery engines, while ...
04 September 2024, Mumbai
Apparel-to-accessories conglomerate MaxFashion aims to strengthen its supply chains in Vietnam and India after it faced a brief disruption in Bangladesh due to the current ...
24 August 2023, Mumbai
Dubai-based international fast-fashion retailer, Max Fashion, marked a significant milestone with the inauguration of its largest store in Kochi, India. At the event, the brand ...
28 March 2022, Mumbai:
MaxFashion
Launched in the UAE in May 2004, Max was established in India in 2006, opening its first store in Indore. Now, Max India has a reach that extends to over 60 cities. ...
... giant to fashion champion, Max Fashion’s transition
Max Fashion, the ubiquitous Indian apparel retailer synonymous with affordability and convenience, is weaving a new thread into its narrative. No ...
20 June 2023, Mumbai
MaxFashion, India's leading fashion brand, has re-launched its exclusive store at Nexus Fiza Mall in Pandeshwar, delivering a truly global shopping experience.
An Extensive Range ...
MaxFashion proudly announces the return of its popular Max Kids Festival for summer 2024. This nationwide event, now in its 14th year, has become a hallmark celebration of creativity for children and ...
19 September 2024, Mumbai
A value fashion brand under the Landmark Group, Max Fashion recently signed its first Indian brand ambassador in 18 years, reflecting its growing focus on the Indian market. ...
Tailored exclusively for the burgeoning youth market in the country, Max Urban, the latest venture by Max Fashion, has launched its inaugural collection.
Titled, ‘Love Labels, the collection redefines ...
04 August 2023, Mumbai
MaxFashion has been a popular brand for the Indian diaspora living in the Gulf countries for the longest time and it is only befitting that Max Fashion’s flagship store is in ...