- 1. Saree 2.0: How digital-first brands are transforming India’s ethnicwear sector
- (Apparel)
- ... reframed the saree as a form of self-expression rather than obligation. Quick commerce and the rise of instant ethnicwear Perhaps the most unexpected development in the sector has been the emergence ...
- Created on 20 March 2026
- 2. Fast fashion falters, ethnicwear flourishes among Gen Z in India’s next retail cycle
- (Apparel)
- ... has become synonymous with cash burn. At the same time, a different category, long considered seasonal and fragmented is turning into one of the most profitable opportunities in Indian retail: Gen Z ethnicwear. ...
- Created on 25 February 2026
- 3. KKCL forays into ethnicwear with launch of new brand ‘Punya’
- (Apparel)
- 17 October 2025, Mumbai Renowned owner of fashion brands like Killer, LawmanPg3, Integriti and Easies, Kewal Kiran Clothing (KKCL), has forayed into the ethnicwear market with the launch of its newest ...
- Created on 17 October 2025
- 4. Myntra launches zero-commission model to onboard women’s ethnicwear brands
- (Apparel)
- 18 August 2025, Mumbai Ahead of the upcoming festive season, Flipkart-owned online fashion retailer Myntra launched a zero-commission model to onboard a few select brands in the women’s ethnicwear category ...
- Created on 18 August 2025
- 5. Men’s ethnicwear brand Tasva launches new EBO in Pune
- (Apparel)
- 21 August 2024, Mumbai The men’s occasion wear brand by TarunTahiliani and Aditya Birla Fashion & Retail, ‘Tasva,’ has launched an exclusive brand outlet in Pune. Located in ‘The Pavillion,’ one of the ...
- Created on 21 August 2024
- 6. Tata Group to buy ethnicwear business of Fabindia
- (Lifestyle)
- The Tata Group plans to either buy a potential stake or acquire the ethnic apparel business of Fabindia. The acquisition may be valued lower than the $2.5 billion as estimated during Fabindia's abandoned ...
- Created on 27 May 2024
- 7. 'Global Ethnicwear Market' register 6% annual growt
- (Apparel)
- 14 December 2021, Mumbai: The global ethnic wear market is growing at six per cent a year, says a ResearchAndMarkets.com study. The ethnic wear market is expected to witness a CAGR of 6.3 per cent from ...
- Created on 14 December 2021
- 8. Biba’s upcoming collections includes trendy outfits with ethnicwear
- (Brands-To-Retail)
- ... and occasion wear. We recently revamped our brand identity to include trendy and fashionable outfits alongwith ethnicwear. Our new collection offers work from home range, BIBA chic range, accessories, ...
- Created on 09 August 2021
- 9. The utility evolution: Occasion wear realigned for daily modern wardrobes
- (Apparel)
- 14 May 2026, Mumbai The premium ethnicwear segment in India is undergoing a commercial structural change as luxury heritage labels re-engineer traditional silhouettes for high-utility daily wear. Highlighting ...
- Created on 14 May 2026
- 10. Rangita intensifies Bengaluru presence with strategic high-traffic retail expansion
- (Apparel)
- 12 May 2026, Mumbai The ethnicwear label under Stellaro Brands, has intensified its offline footprint in Karnataka by inaugurating its latest exclusive outlet at the RMZ Galleria Mall. This move signifies ...
- Created on 12 May 2026
- 11. Soch Apparels accelerates retail and global expansion with a leadership boost
- (Apparel)
- 06 March 2026, Mumbai Bengaluru-based women’s ethnicwear specialist Soch Apparels has made a strategic move to refine operational efficiency by reappointing industry veteran Srikrishna S as its Chief ...
- Created on 06 March 2026
- 12. Beyond the Generalist: Mastering ‘Niche Segmentation’ for market penetration and high-margin growth in 2026
- (Retail)
- ... of unorganized mass-market wear. From technical engineering in plus-size activewear to "Inventory-as-a-Service," 2026 is the year of the Niche & Specialist. Read our latest issue The $11 Billion Ethnicwear ...
- Created on 07 January 2026
- 13. Vismay expands across South India with new store in Hyderabad
- (Apparel)
- ... brands. By securing prime spaces in high-traffic malls like Sarath City, Vismay aims to leverage the tactile nature of ethnicwear—where fit, fabric, and drape matter—to convert customer interest into ...
- Created on 06 December 2025
- 14. Mulmul opens new store in New Delhi
- (Apparel)
- 06 December 2025, Mumbai Ethnicwear brand Mulmul opened a new store in South Extension, New Delhi. This launch is a key milestone in their concerted effort to establish meaningful offline touchpoints ...
- Created on 06 December 2025
- 15. Reverse Consumption: How Gen Z is now dressing the entire Indian household
- (Apparel)
- ... The most profound manifestation of reverse consumption appears in wardrobe buying patterns. The days of parents selecting ethnicwear for festivals or deciding formalwear for family functions are fading. ...
- Created on 01 December 2025
- 16. Festive fashion finds a new heartland, Tier-II consumers drive 60% shipments
- (Apparel)
- ... brands rise up Smaller, homegrown brands are capitalizing on this shift. One illustrative case is Kisah Apparels, a Kolkata-based men’s ethnicwear label. Founded in 2018, Kisah began as a marketplace-first ...
- Created on 27 November 2025
- 17. Raymond 2.0: The reinvention of India’s most enduring menswear brand
- (Apparel)
- ... stretchable, and crease-free fabrics) and Vibez a colorful, bold-printed shirting range designed to match India’s vibrant casualwear boom. Refer Ethnix by Raymond, the ethnicwear label, is scaling ...
- Created on 05 November 2025
- 18. Vismay expands Coimbatore presence with third store in Brookefields Mall
- (Apparel)
- 06 August 2025, Mumbai Well-known ethnicwear brand, Vismay has expanded its presence in Coimbatore with the launch of its third store in the city in the Brookefields Mall. The launch of this new store ...
- Created on 06 August 2025
- 19. Kisah Apparels to expand offline presence with investments worth Rs 13 crore
- (Apparel)
- 12 June, Mumbai 2025 Men’s ethnicwear brand, Kisah Apparels aims to expand its offline presence, scale up its direct-to-consumer operations and invest significantly in brand building initiatives with ...
- Created on 12 June 2025
- 20. Libas raises FY24 revenues to $60 million
- (Brands-To-Retail)
- ... Sunil Keshwan, own 84 per cent of the company. Libas has got close to $60 million in the women’s ethnicwear market. The brand has its work cut out if it wants to regain better margins. It faces tough ...
- Created on 02 May 2025
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