14 October 2023, Mumbai
IN BRIEF
As per the recent ET Retail report trueBrowns, a homegrown urban ethnic lifestyle brand, has launched 40 new products in the men’s wear segment. The brand also has ...
29 July 2023, Mumbai
Myntra, the leading fashion brand, has observed a significant surge in its premium ethnicwear category, with growth doubling in the past year, primarily driven by shoppers in metros ...
27 July 2023, Mumbai
Bollywood Buzz: Global Rise of Indian EthnicWear
The global rise of Indian ethnic wear is driven by Bollywood's influence & grandeur, international celebrities embracing Indian ...
26 July 2023, Mumbai
India’s clothing influence transcends borders, especially ethnicwear. The grandeur of Bollywood, regular Indian events abroad, and international stars strutting around Indian venues ...
... new store in Bangalore offers an array of traditional yet comfortable ethnic and wedding wear options.
Inaugurating its fifth store in Bengaluru, TASVA, the ethnic menswear brand by Aditya Birla Fashion ...
Ethnicwear is trending like never before as new generations of designers and brands are giving it a modern tweak, making it unique and trendy, straight off European catwalks.
Women’s office ethnic ...
24 April 2023, Mumbai
Trent, a subsidiary of Tata Group, has entered the ethnicwear market with the launch of its new brand, Samoh. The launch of Samoh is a strategic move for the company. Samoh's debut ...
21 February 2023, Mumbai
Free Sparrow has launched ethnicwear.
This range is the perfect embodiment of comfort and style. The new launch of its latest collection introduces an exciting range of ethnic ...
15 February 2023, Mumbai
Raymond plans to open 70 stores across the country in the current year.
These will be primarily ethnicwear stores under the brand Ethnix. Fabric and fashion retailer Raymond ...
08 February 2023, Mumbai
Myntra has launched Runway Icons. This is a dedicated store on the app, to enable easy discovery of curated premium ethnicwear for its consumers.
With an increased focus on ...
12 March 2026, Mumbai
With an intention to enter the public markets, Surat-based ethnic apparel major Ajmera Fashion has initiated plans for an SME Initial Public Offering (IPO). The company is currently ...
... the Indian ethnicwear sector. Running from May 20 to 31 across 150 cities, the initiative incentivizes customers to contribute pre-loved clothing by offering a Rs 500 voucher for every garment donated, ...
8 April 2026, Mumbai
India’s ethnicwear market is entering a decisive new phase. Once powered almost entirely by wedding calendars, festive sales and family-led purchasing, the category is now being ...
... the broader transition of the Indian ethnicwear sector, where organized players are increasingly encroaching on the market share traditionally held by unorganized local merchants. By establishing a physical ...
25 March 2026, Mumbai
The Indian ethnicwear segment is currently undergoing a significant transition, with projections indicating the market will reach $28 billion by 2026. Within this landscape, Lakshita ...
12 May 2026, Mumbai
Soch Apparel has officially breached the Rs 500 crore revenue threshold in FY26, a landmark achievement for the bootstrapped women’s ethnicwear powerhouse. This growth is underpinned ...
23 May 2026, Mumbai
SHR Lifestyles is elevating its market presence through the introduction of ‘Beyond Special,’ a large-format retail concept designed to redefine the ethnicwear shopping experience. ...
12 March 2026, Mumbai
With an intention to enter the public markets, Surat-based ethnic apparel major Ajmera Fashion has initiated plans for an SME Initial Public Offering (IPO). The company is currently ...