Western fashion has long held a dominant position on the global stage, but is the tide turning? But are Western brands overpowering ethnic garments in different parts of the world? The answer, like a well-tailored ...
Renowned menswear brand Raymond is strategically pivoting towards the ethnic wear apparel segment to drive growth, aiming to capitalize on emerging market opportunities across India. Over the next 12 to ...
10 January 2024, Mumbai
WHY India
Fueled by rising disposable incomes, a growing middle class, and a newfound fashion focus among men, India's ethnicwear market surged to a whopping USD 18.68 billion ...
16 December 2023, Mumbai
Prepare for a vibrant sartorial saga! Ethnicwear, a kaleidoscope of cultural stories woven into garments, is set to take the fashion world by storm.
Allied Market Research ...
15 December 2023, Mumbai
A recent report by Allied Market Research on ethnicwear highlights the segment will grow globally at 7.2 percent per annum from 2022 to 2031. Starting at $89.3 billion in 2021, ...
14 October 2023, Mumbai
trueBrowns, a homegrown urban ethnic lifestyle brand, has launched 40 new products in the men’s wear segment. The brand’s founder, Udita Bansal, expects this category to add 10% ...
14 October 2023, Mumbai
IN BRIEF
As per the recent ET Retail report trueBrowns, a homegrown urban ethnic lifestyle brand, has launched 40 new products in the men’s wear segment. The brand also has ...
29 July 2023, Mumbai
Myntra, the leading fashion brand, has observed a significant surge in its premium ethnicwear category, with growth doubling in the past year, primarily driven by shoppers in metros ...
27 July 2023, Mumbai
Bollywood Buzz: Global Rise of Indian EthnicWear
The global rise of Indian ethnic wear is driven by Bollywood's influence & grandeur, international celebrities embracing Indian ...
26 July 2023, Mumbai
India’s clothing influence transcends borders, especially ethnicwear. The grandeur of Bollywood, regular Indian events abroad, and international stars strutting around Indian venues ...
12 March 2026, Mumbai
With an intention to enter the public markets, Surat-based ethnic apparel major Ajmera Fashion has initiated plans for an SME Initial Public Offering (IPO). The company is currently ...
... the Indian ethnicwear sector. Running from May 20 to 31 across 150 cities, the initiative incentivizes customers to contribute pre-loved clothing by offering a Rs 500 voucher for every garment donated, ...
8 April 2026, Mumbai
India’s ethnicwear market is entering a decisive new phase. Once powered almost entirely by wedding calendars, festive sales and family-led purchasing, the category is now being ...
... the broader transition of the Indian ethnicwear sector, where organized players are increasingly encroaching on the market share traditionally held by unorganized local merchants. By establishing a physical ...
25 March 2026, Mumbai
The Indian ethnicwear segment is currently undergoing a significant transition, with projections indicating the market will reach $28 billion by 2026. Within this landscape, Lakshita ...
12 May 2026, Mumbai
Soch Apparel has officially breached the Rs 500 crore revenue threshold in FY26, a landmark achievement for the bootstrapped women’s ethnicwear powerhouse. This growth is underpinned ...
23 May 2026, Mumbai
SHR Lifestyles is elevating its market presence through the introduction of ‘Beyond Special,’ a large-format retail concept designed to redefine the ethnicwear shopping experience. ...
12 March 2026, Mumbai
With an intention to enter the public markets, Surat-based ethnic apparel major Ajmera Fashion has initiated plans for an SME Initial Public Offering (IPO). The company is currently ...